Communication is at the heart of ministry. More than just sharing sermons and teaching Bible studies, effective communication also involves keeping your congregation informed, connected, and engaged. In our digital era, one of the most potent tools you can utilize to achieve this is a well-curated weekly church newsletter. Why
So you’ve created a landing page with a compelling offer, lots of CTA buttons, bold design choices, and video. You’re almost ready to hit “publish,” but wait! Is your landing page missing something? Maybe you’ve followed our best practices for creating a killer landing page, but you want a little
You can write and design the most amazing marketing emails, but that won’t matter if your subscribers don’t actually see them. Ensuring your emails make it to people’s inboxes (and not the spam folder) is key to any successful email marketing strategy. Worried your emails are getting marked as spam?
We’ve all been there: you send out an email to your list, but it’s only after it’s been delivered that you notice a glaring mistake. An incorrect date or time for an event. An outdated address. The wrong hyperlink in your CTA. While errors like these are embarrassing and frustrating
Can we let you in on a marketing secret? Email newsletters don’t have to be hard or time-consuming. Between repurposing your own content and curating content from other websites, you can stay top-of-mind for your audience and generate sales with just 30 to 90 minutes of work a week. In
In the world of digital marketing, landing pages are the unsung heroes that can significantly boost your conversion rates. These powerful tools are more than just simple web pages; they are the pulse of your marketing campaigns. A landing page is a page on your website intended for a specific
Can we let you in on a little secret? You don’t have to have a degree in marketing to know a thing or two about communication. The same principles that make a great story apply to marketing materials. The tools you use to write and analyze literature are equally useful
It may sound counterintuitive, but short-form copywriting can be more difficult than long-form. Short-form pieces of copywriting like SMS have to do a lot of work in just a few words. As the copywriter, you have to think of the action you want your audience to take, consider their needs
7 Things We Can Learn from the Rule of 7 The Rule of 7 is a decades-old idea in marketing that suggests consumers need to see an ad at least 7 times before they’re ready to make a purchase. In the world of modern digital marketing, the Rule of
Banners, headlines, subject lines, CTAs, footers, graphics—marketing emails have lots of parts, and it can be difficult to keep track of them all. That’s where we come in. We’re going to break down the different pieces that make up marketing emails. Not all emails will have all parts, but it’s
