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6 Can't-Miss Additions to Your Landing Page

So you’ve created a landing page with a compelling offer, lots of CTA buttons, bold design choices, and video. You’re almost ready to hit “publish,” but wait! Is your landing page missing something?  Maybe you’ve followed our best practices for creating a killer landing page, but you want a little

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Email Deliverability Issues? Consider These 5 Causes

You can write and design the most amazing marketing emails, but that won’t matter if your subscribers don’t actually see them. Ensuring your emails make it to people’s inboxes (and not the spam folder) is key to any successful email marketing strategy.  Worried your emails are getting marked as spam?

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The Power of an Oops Email

We’ve all been there: you send out an email to your list, but it’s only after it’s been delivered that you notice a glaring mistake. An incorrect date or time for an event. An outdated address. The wrong hyperlink in your CTA.  While errors like these are embarrassing and frustrating

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Create a Weekly Email Newsletter in 4 Simple Steps

Can we let you in on a marketing secret? Email newsletters don’t have to be hard or time-consuming. Between repurposing your own content and curating content from other websites, you can stay top-of-mind for your audience and generate sales with just 30 to 90 minutes of work a week. In

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5 Tips for a Killer Landing Page

In the world of digital marketing, landing pages are the unsung heroes that can significantly boost your conversion rates. These powerful tools are more than just simple web pages; they are the pulse of your marketing campaigns. A landing page is a page on your website intended for a specific

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4 Ways to Use AI for Short-Form Copywriting

It may sound counterintuitive, but short-form copywriting can be more difficult than long-form. Short-form pieces of copywriting like SMS have to do a lot of work in just a few words. As the copywriter, you have to think of the action you want your audience to take, consider their needs

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Marketing Fundamentals: The Rule of 7

7 Things We Can Learn from the Rule of 7   The Rule of 7 is a decades-old idea in marketing that suggests consumers need to see an ad at least 7 times before they’re ready to make a purchase. In the world of modern digital marketing, the Rule of

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Anatomy of a Marketing Email

Banners, headlines, subject lines, CTAs, footers, graphics—marketing emails have lots of parts, and it can be difficult to keep track of them all.  That’s where we come in. We’re going to break down the different pieces that make up marketing emails. Not all emails will have all parts, but it’s

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