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Copywriting for Beginners: All About Capitalization

This is a sentence.  This Is Also a Sentence, But It Probably Sounds a Little Different in Your Head.  THIS SENTENCE IS EVEN MORE DIFFERENT (AND PROBABLY LOUDER).  and this sentence probably sounds like an instant message from your teenager.   What makes these sentences all “sound” different from one another?

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Are You Over-Designing Your Emails?

If your inbox looks anything like ours, you’ve probably noticed some patterns. Emails you receive from brands include colors, flashy fonts, pictures, and GIFs, while emails from people you actually know. . . don’t.  Why? Why do marketing emails look so different from every other email in our inbox? And

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How to Build a Welcome Flow

Do you remember the 3 secret ingredients to a great email marketing campaign? (Hint: you can find them right here.) One of those ingredients is automation, where you set up emails that automatically go out to users after they take specific actions.  Unlike your manually scheduled email broadcasts, automated emails

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4 Things We Learned About Digital Marketing in 2022

In the dynamic landscape of digital marketing, it can be difficult to stay on top of the latest news. New programs, platforms, and trends replace familiar ones quickly. The strategies that worked last year might not work next year. It’s a lot of information, and you might be feeling overwhelmed.

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Emails: How Many Is Too Many?

Am I sending too many emails? Should I be emailing my customers more? What if I annoy my customers with my emails?  We hear these questions a lot.  It’s typical for business owners to be insecure about their email strategy. After all, nobody wants to be seen as annoying or

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3 Emails Your Audience WANTS to Receive

As a consumer, how often do you look at your inbox and get excited about the emails you’ve received from brands? Which emails do you actually open, and which ones do you scroll past?  When you create marketing emails, you need to think more like your consumers and less like

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Create a Marketing Calendar in 5 Steps

Does creating content for your business ever feel like treading water? Do you feel aimless or lost, like you’re repeating yourself without any direction or fresh ideas?  Then you could probably use a marketing calendar.  A marketing or promotional calendar is a tool that helps you plan all your marketing

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The 4 Elements of a Facebook Ad (and How to Maximize Them!)

You’ve probably checked out a Facebook ad recently, if for no other reason than because it had “FREE” in the headline.  Facebook advertising is booming, especially since organic reach for businesses has declined. According to Facebook, 3 million businesses are advertising on the platform. With the highest number of users

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How to Write a Press Release in 5 Simple Steps

When your business experiences big and exciting changes, you want to tell the world. Maybe you’re expanding to a new area, your company won an award, or you added an exciting,well-known hire to your team.  Whatever newsworthy event you’re celebrating, you want to share it—and the best way to do

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Free Ways to Get the Most Mileage from Your Lead Magnet

We’ve all been there—a Facebook ad presents us with a free download we can’t refuse.  All we have to provide (usually!) is our name and email address.  That free download you received is called a “lead magnet” or “lead generator.” But that Facebook ad wasn’t free for the business promoting

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