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5 Strategies for Increasing Your Store Traffic

Shopping in 2022 looks very different from how it did 20, 10, or even 5 years ago. Brick-and-mortar stores have to compete with online shopping, and customers are used to the convenience of shopping from home. Ecommerce, free shipping, and same-day delivery have revolutionized the way most people shop. Some

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The Power of the P.S.

Whether you’ve written an email, letter, blog post, or landing page, most of your readers won’t read the whole thing—no matter how well you write. 99% of the time, your readers aren’t reading every single word on the page. Most of your readers skim it. After they scan the page

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How to Write Promotional Emails That Make Bank

If you’re not promoting your business with email marketing, you could be missing out on huge profits.  According to HubSpot’s latest research, you’ll generate $42 for every $1 you invest in email marketing. That’s a 4200% return on investment! But you can’t send out any old email and expect to

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Copy or Design: The Secret to What Sells

Picture this. It’s Taco Tuesday — your favorite day of the week. You’re scrolling through your Instagram feed and come across an ad from the new taco place in town. The food looks delicious, but it’s the way they describe it that sends you over the edge. That pop of

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6 Free Ways to Boost Team Morale

Your bottom line is better than ever, but team morale is low. Your coworkers have lost their zeal and do the minimum required of them. The team isn’t communicating very well, and everyone’s on edge. Your mind jumps to spending money on a leadership training program, books about teamwork, a

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Tips and Tricks to Avoid the Spam Folder

You’ve been anxiously waiting for a specific email. You keep refreshing your inbox, but it just isn’t showing up. After your umpteenth refresh, you check your spam folder. And there it is — the email you’ve been waiting for was in your spam folder the whole time.  If you’ve ever

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4 Marketing Resolutions You Should Make in 2022

This meme made the rounds online in late September. If you’re like our team, some days you still feel like you’re processing 2020, especially when it comes to digital marketing. The digital world is constantly changing, and the pandemic accelerated its evolution.  But 2022 isn’t waiting for us — the

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How to Protect Your Team from Holiday Burnout

Let’s start by stating the obvious: digital marketing efforts ramp up during the holiday season.  Maybe your creative juices for marketing are already zapped. But you have catchy copy to write for Christmas promotions. You’re unsure how to make your holiday deals stand out from the rest. You haven’t even

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