Blog

How to Take the “Cold” Out of Cold Email Marketing

You’re tired of telemarketers calling your cell phone, right? Maybe you’ve taken proactive steps to block these calls, but somehow your phone still rings with more irrelevant telemarketing calls than rings from friends and family. Or you’ve given up altogether and don’t even answer unknown callers. Cold email marketing can

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3 Content Ideas to Jumpstart Your YouTube Marketing

According to RevLocal, YouTube videos now reach “more people than any cable TV network in the US.” YouTube is also one of the largest search engines on the Internet — second only to Google. In an article republished by Forbes, The Product Company CEO Josh Fechter said, “The key for

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The #1 Reason Subscribers Open Your Emails (or Don’t!)

We have a mantra at Sigl Creative: “Email = Revenue.” We’re saying it to one another a lot. Why? According to Hubspot, email marketing “generates $42 for every $1 spent.” That’s a 4,200% return on investment! Developing a digital marketing strategy requires a lot of time, energy, and money, but

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How to Write a Killer Blog and Generate Leads

You’ve lost count of how many times you’ve started a blog. You stare at the white space on your computer screen, waiting for inspiration… …but nothing comes. You know content creation is key to a successful digital marketing strategy. But maintaining a blog is hard work, especially for small businesses

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Your Checklist for Quality Sound in Your Next Video

Video marketing is booming. According to Wyzowl’s 2021 State of Video Marketing report, “86% of businesses use video as a marketing tool,” and “87% of video marketers reported that video gives them a positive return on investment.” Video can be a powerful marketing tool, but you can’t overlook its complement:

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The #1 Reason Your E-Commerce Business Needs Email Automation

What marketing channel does your e-commerce business rely on most for sales? Social media? Search engine optimization? The occasional promotional email? Or do you mostly depend on in-store purchases for revenue? You have an online presence, but it’s only that — a presence. We know automated email marketing can feel

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The Case for Funky Marketing Illustrations

We know what you’re thinking — using funky marketing illustrations is a big risk. Obviously, we’re fans. We create quirky, colorful illustrations every week for our Monday Marketing blogs. If you’re not convinced, today’s blog presents the case for why illustrations (especially funky ones!) are effective.  But first, we need

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Win Back Subscribers with a Re-engagement Email Series

You’ve created an awesome email welcome series, and your open rate is around 31% — the average open rate in 2020 for welcome emails.  But open rates for regular content are diminishing. You had great success with your email welcome series — so what happened? You’re feeling discouraged, but it’s

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