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8 Social Media Terms to Know

The features and functionality of social media are constantly changing. A new platform is introduced every day — at least it feels that way! Even the most savvy social media users have a hard time keeping up. But you know social media is a must-have in your digital marketing strategy. 

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4 Ideas For Your Email Welcome Series

Imagine you go to your favorite website. A window pops up and asks if you’d like to sign up for their email list.  That’s an easy decision — of course! You enter your information and wait for an email (maybe even a discount code!) to arrive. But nothing comes.  You’re

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Hook, Story, Offer: Your Framework for Marketing Success

You have a great product or service … but the world isn’t noticing. You’ve tried clarifying your message, using catchy copy, overhauling your website, and spending more money on paid advertising. So why aren’t you seeing a return on your investment in digital marketing? You’re probably missing one (or all

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Your Word-Of-Mouth Marketing Strategy

If you’re a service company with a small advertising budget, discouragement can set in when you’re unsure about other ways to increase brand awareness. We understand — we’re a service company too. We’re obviously passionate about digital marketing, but we’ll be honest with you: Even with all of the technological

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8 Paid Advertising Terms to Know

Because digital marketing jargon can be overwhelming, we shared 8 email marketing terms to know several weeks ago. But the vernacular of paid advertising can be confusing too. We’re back this Monday with a list of 8 terms you should know if you’re thinking about paid ads for your business.

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Your On-ramp Guide to Digital Marketing

A Google search for digital marketing strategies can be overwhelming:  “You should be posting on social media every single day.”  “Email. Email. Email!” “You should be live-streaming and posting Stories.” “You should be interacting with your followers daily.” “Did we mention EMAIL?”  The “should’s” for digital marketing seem too demanding

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5 Questions to Ask before Launching Your Website

You’ve put the finishing touches on the new website for your brand, and you’re ready to share your passion with the world!  You love the design: the sleek images, catchy copy, and animated scrolling.  We know it can be exciting to finally launch a killer website… but it’s important that

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8 Email Marketing Terms to Know

“Insider” language can be overwhelming when you’re looking into email marketing for the first time. Marketing gurus talk about flows, bounces, conversion rates, campaigns, and segments —  and you have no idea what any of those terms mean.  We understand marketing jargon can be daunting at first. To make it

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Write Copy That Saves Calories (Yes, You Read That Right)

Too many commas. Adjectives and adverbs too far away from the words they’re describing. Unnecessary terms and unfamiliar jargon… You know what it’s like to reread a sentence several times because you can’t understand what the writer is telling you. In Building a StoryBrand, Donald Miller wrote about marketing, “The

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