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Why You Should Consider Rebranding

Branding plays one of the biggest roles in how your business is perceived and, therefore, its success. As your business grows and evolves, so should your branding. You’ve put in many hours of hard work to promote your products and services and build your credibility. By rebranding, you demonstrate how

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Dear Church: It’s Time to Get on Social Media

What’s The Point Of Posting On Social Media? People spend hours on their smartphones and computers scrolling through social media to catch up with friends, keep up with their favorite brands, read the news, and learn about what’s happening in their communities. Creating social media profiles for your church allows

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Building Brand Trust through Design

Transparency = Trust In our age of information overload, we can look up anything we want in a split second. As consumers, this has made us more skeptical and diligent as we choose about which businesses to trust and follow.  In response, your business needs to create clear and honest

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Marketing in a COVID World

The worldwide pandemic certainly ushered in the new year in with a bang. Many companies and non profits alike found themselves struggling to stay afloat under forced lockdowns, while others have thrived as communication and commerce went digital. Wherever you fall in between, your company or nonprofit has no choice but

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10 Priorities for Post-Production

Sometimes staring at all that raw footage can be paralyzing. Work through these 10 priorities to come out on the other side with a beautiful video: 1. Work on color correction. 2. Edit your audio. 3. Choose your aspect ratio. 4. Start with an action shot. 5. Decide if you

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Make the Most of Your Video Production Day

Don’t let all that prep work go to waste – use these tips to make the most out of your production day: Choose one lighting and stick to it. Determine if you’re using natural lighting or studio lighting. Keep your choice consistent throughout all of your setting, or the difference

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Your Video Pre-Production Checklist

Use our video pre-production checklist to avoid rushed projects and failed campaigns: 1. Define your audience. 2. Finalize your script. 3. Create storyboards and shot lists. 4. Figure out your budget and stick to it! 5. Find the right crew. 6. Scout your locations. 7. Choose your gear. 8. Get

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3 Crucial Questions Before Starting a Project

New projects create energy and excitement, and your team may want to jump right in and start creating. But first, ask these 3 crucial questions to avoid wasting energy on a project that falls flat: 1. What’s the goal? Think about the current state of your company and where you

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3 Signs It’s Time to Rebrand

Rebranding gives you a fresh face and voice that shows off your company and attracts your ideal customer. If you’re in one of these predicaments, it’s time to rebrand: 1. You’ve outgrown your old brand. If your business has expanded beyond its original scope, your brand needs to catch up

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Marketing Trends for 2020!

A new decade means new marketing trends! Here’s what you can expect for 2020: 1. Video Marketing Videos have taken social media by storm, so video marketing is a MUST if your company’s going to catch any attention. 2. Featured Snippets (a.k.a. Position Zero) For a chance at this covered

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