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Marketing Fundamentals: The Rule of 7

7 Things We Can Learn from the Rule of 7   The Rule of 7 is a decades-old idea in marketing that suggests consumers need to see an ad at least 7 times before they’re ready to make a purchase. In the world of modern digital marketing, the Rule of

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Anatomy of a Marketing Email

Banners, headlines, subject lines, CTAs, footers, graphics—marketing emails have lots of parts, and it can be difficult to keep track of them all.  That’s where we come in. We’re going to break down the different pieces that make up marketing emails. Not all emails will have all parts, but it’s

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Top 12 FREE Resources for Digital Marketing

Who doesn’t love free stuff? When marketing your small business, every penny counts. That’s why we’ve put together a list of our top free resources for digital marketing. Every item on this list is something that the Sigl team actually uses to create content and grow our skills. We can

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Copywriting for Beginners: All About Capitalization

This is a sentence.  This Is Also a Sentence, But It Probably Sounds a Little Different in Your Head.  THIS SENTENCE IS EVEN MORE DIFFERENT (AND PROBABLY LOUDER).  and this sentence probably sounds like an instant message from your teenager.   What makes these sentences all “sound” different from one another?

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The Most Important Part of Any Marketing Email

Marketing emails have a lot of moving parts:  Subject line, previous text, body copy, graphics, signature, buttons, opt-out text and disclaimers, P.S., “from” text, banners. . .  You get the idea. But which of these pieces is the most important? Which one part of the email do all the other

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Are You Over-Designing Your Emails?

If your inbox looks anything like ours, you’ve probably noticed some patterns. Emails you receive from brands include colors, flashy fonts, pictures, and GIFs, while emails from people you actually know. . . don’t.  Why? Why do marketing emails look so different from every other email in our inbox? And

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Copywriting for Beginners: Let’s Write a Sentence

Email copy, website copy, tweets, blog posts, Instagram captions, Facebook ads, press releases, event invitations, podcast scripts, video scripts. What do all these things have in common? They’re all elements of a robust marketing strategy. They’re all made of sentences. Writing sentences is integral to marketing. If you plan on

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How to Build a Welcome Flow

Do you remember the 3 secret ingredients to a great email marketing campaign? (Hint: you can find them right here.) One of those ingredients is automation, where you set up emails that automatically go out to users after they take specific actions.  Unlike your manually scheduled email broadcasts, automated emails

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4 Things We Learned About Digital Marketing in 2022

In the dynamic landscape of digital marketing, it can be difficult to stay on top of the latest news. New programs, platforms, and trends replace familiar ones quickly. The strategies that worked last year might not work next year. It’s a lot of information, and you might be feeling overwhelmed.

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