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Your On-ramp Guide to Digital Marketing

A Google search for digital marketing strategies can be overwhelming:  “You should be posting on social media every single day.”  “Email. Email. Email!” “You should be live-streaming and posting Stories.” “You should be interacting with your followers daily.” “Did we mention EMAIL?”  The “should’s” for digital marketing seem too demanding

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5 Questions to Ask before Launching Your Website

You’ve put the finishing touches on the new website for your brand, and you’re ready to share your passion with the world!  You love the design: the sleek images, catchy copy, and animated scrolling.  We know it can be exciting to finally launch a killer website… but it’s important that

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8 Email Marketing Terms to Know

“Insider” language can be overwhelming when you’re looking into email marketing for the first time. Marketing gurus talk about flows, bounces, conversion rates, campaigns, and segments —  and you have no idea what any of those terms mean.  We understand marketing jargon can be daunting at first. To make it

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Write Copy That Saves Calories (Yes, You Read That Right)

Too many commas. Adjectives and adverbs too far away from the words they’re describing. Unnecessary terms and unfamiliar jargon… You know what it’s like to reread a sentence several times because you can’t understand what the writer is telling you. In Building a StoryBrand, Donald Miller wrote about marketing, “The

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Improve Your Workflow with These Desk Stretches

It’s 2:21 p.m. on a Wednesday afternoon, and your body’s feeling it. Your shoulders ache from slumping over your keyboard. Your neck is stiff, and your wrists are tired from typing. Your legs are numb from sitting with them crossed all morning — not to mention your lack of creativity,

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Win Over Your Prospects with Testimonials

Are testimonials an afterthought in your digital marketing strategy? It’s time to move them up your marketing to-do list because they’re powerful. Testimonials on your website and other digital marketing platforms greatly increase conversion rates. In 2020, 79% of consumers also said they trusted online reviews as much as personal

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Stories: Your Missing Piece for Social Media Success

Social media is constantly changing. We know keeping up with the trends is hard work, but it’s time to add Stories to your digital marketing strategy. “You mean I have to learn how to produce more content?” We know that’s what you’re asking, but let us explain. Snapchat was the

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6 Free Ways to Boost Team Morale

Your bottom line is better than ever, but team morale is low. Your coworkers have lost their zeal and do the minimum required of them. The team isn’t communicating very well, and everyone’s on edge. Your mind jumps to spending money on a leadership training program, books about teamwork, a

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5 Steps to Surviving Google’s Next Update

Google’s latest algorithm rolls out in May, and it will affect your search rankings… unless you have a user-friendly website. Unsure about where to start? We promised you last week we’d share some ways to get your site ready for Google’s update, and we’re keeping our promise. What exactly will

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Your Foolproof Guide to Marketing in 2021

Remember that amazing marketing strategy you created for 2020 before the pandemic began? The one you threw out the window on March 13, 2020 when the world shut down? We do too. 2020 threw us all for a loop, and we learned to hold our plans (including our annual marketing

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