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Copywriting for Beginners: How to Write a Paragraph

When you think about a paragraph, what do you picture? Is it a long, unreadable block of text? Your high school English teacher teaching you where to put a thesis statement? Or maybe you’re so busy that you hardly have time to read anything longer than a tweet.  Love them

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8 More Holidays You Should Celebrate to Promote Your Business

When building your promotional calendar, you should consider which holidays are most relevant to your business. Holidays are a great tool for marketing because they’re predetermined events that almost everyone in your audience will recognize. Looking for a reason to hold a flash sale or promote a certain part of

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Need Blog Post Inspiration? Try These 23 Ideas

Coming up with blog post ideas can be difficult and time-consuming. You have plenty of insider knowledge about your industry, and tips and tricks that your audience would value. But if you’re not a professional writer, you might have trouble putting those ideas into easily digestible blog posts.  Luckily for

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Top 7 Holidays You Should Celebrate to Promote Your Business

Holidays are critical to most marketing strategies. When you’re building your promotional calendar, holidays are built-in events that you can count on every year. Holidays give you something relevant to include in your messaging, and they add a sense of urgency. When the holiday is over, your promotion will be

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What Does Your Blog Have In Common With the Smithsonian?

Content creation for digital marketing can take a long time. As a content creator, you have the difficult task of writing, editing, designing, and distributing interesting and relevant content to your audience on a regular basis. That’s a pretty tall order, especially if you’re a one-man (or woman) marketing department.

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Is AI the Future of Copywriting?

What could be more “human” than the written word? People have been using words to communicate and preserve ideas for millennia. Storytelling is part of who we are as a species. There’s no way a machine could ever replicate humanity’s skill with written language. Right? AI-generated language has made huge

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8 Ways to Make Your Blog Go the Extra Mile

Maintaining a blog for your business is no small task. You have to brainstorm, research, write, edit, and format your posts. If you plan on using photos, graphics, or GIFs to illustrate your posts, that takes even more time and effort. Your time is a precious resource. So how can

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Inflated Open Rates? Here’s One Explanation 

Open rate is one of the most important metrics you have in email marketing. It’s how you gauge metrics like which emails most interest your audience and what subject lines work best. According to HubSpot, a healthy email open rate was between 20–30% in 2020, depending on your industry.  But

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SMS Marketing 101: 6 Essentials for Getting Started

A text message with good news can change your whole day for the better. Imagine it’s a Tuesday. You’re drowning with work, and you’re already thinking about all the errands you have to run this weekend. Checking your email is the last thing on your mind.  Then your phone buzzes.

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