Marketing emails have a lot of moving parts:  Subject line, previous text, body copy, graphics, signature, buttons, opt-out text and disclaimers, P.S., “from” text, banners. . .  You get the idea. But which of these pieces is the most important? Which one part of the email do all the other

If your inbox looks anything like ours, you’ve probably noticed some patterns. Emails you receive from brands include colors, flashy fonts, pictures, and GIFs, while emails from people you actually know. . . don’t.  Why? Why do marketing emails look so different from every other email in our inbox? And

Email copy, website copy, tweets, blog posts, Instagram captions, Facebook ads, press releases, event invitations, podcast scripts, video scripts. What do all these things have in common? They’re all elements of a robust marketing strategy. They’re all made of sentences. Writing sentences is integral to marketing. If you plan on

Did you know you’re a storyteller?  It doesn’t matter if you majored in literature or if you can’t remember the last novel you read cover-to-cover.  If you’re in marketing, you’re a storyteller.  We all view the world through the lens of stories. Your job as a marketer is to tell

Do you remember the 3 secret ingredients to a great email marketing campaign? (Hint: you can find them right here.) One of those ingredients is automation, where you set up emails that automatically go out to users after they take specific actions.  Unlike your manually scheduled email broadcasts, automated emails

In the dynamic landscape of digital marketing, it can be difficult to stay on top of the latest news. New programs, platforms, and trends replace familiar ones quickly. The strategies that worked last year might not work next year. It’s a lot of information, and you might be feeling overwhelmed.

Am I sending too many emails? Should I be emailing my customers more? What if I annoy my customers with my emails?  We hear these questions a lot.  It’s typical for business owners to be insecure about their email strategy. After all, nobody wants to be seen as annoying or

As a consumer, how often do you look at your inbox and get excited about the emails you’ve received from brands? Which emails do you actually open, and which ones do you scroll past?  When you create marketing emails, you need to think more like your consumers and less like

Have your emails gotten stale? Are your open rates, click-through rates, and other KPIs not measuring up to your goals? Are you sending out regular emails without seeing the ROI you expected?  Maybe your emails are missing a few secret ingredients—and it’s holding you back.  In today’s blog post, we’re

The world of digital marketing is constantly changing. Social media marketing, video ads, influencer culture, SMS, and other mobile strategies—keeping up with every new trend and platform can be exhausting. Compared to most other forms of digital marketing, email seems like a dinosaur. You might be tempted to write off