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9 Rookie Mistakes in Email Marketing (and How to Avoid Them!)

The functionality of email service providers (ESPs) grows and changes every day. It’s hard to know where to start when you’re new to email marketing and unfamiliar with all the capabilities and tools your ESP has to offer. Mistakes are easy to make if you’re learning by trial and error,

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How to Write a Killer Blog and Generate Leads

You’ve lost count of how many times you’ve started a blog. You stare at the white space on your computer screen, waiting for inspiration… …but nothing comes. You know content creation is key to a successful digital marketing strategy. But maintaining a blog is hard work, especially for small businesses

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Your Checklist for Quality Sound in Your Next Video

Video marketing is booming. According to Wyzowl’s 2021 State of Video Marketing report, “86% of businesses use video as a marketing tool,” and “87% of video marketers reported that video gives them a positive return on investment.” Video can be a powerful marketing tool, but you can't overlook its complement:

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Your "Best of" Marketing Monday Roundup

We love to see your business’s online presence go from functional to exceptional. That’s why we share some of our best marketing secrets every Monday.  We’ve published a lot of marketing tips lately. In case you missed them, we decided to combine some of our favorites into a single Marketing

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Your Step-by-Step Guide to Consistent Branding

You see an ad for a furniture store on Facebook. You’ve been shopping for furniture so you stop scrolling because the ad’s clever copy, high-quality photos, and special offer catch your eye. You decide to click on the ad and visit the store’s website.  But the Ecommerce site looks nothing

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4 Advertising Ideas for the Fourth of July (or Any Holiday!)

If you haven’t realized it yet, Independence Day is on Sunday. You’re probably like us and wondering how we’re already halfway into 2021. If you forgot, don’t fret — it’s not too late to seize the opportunity and promote your product or service on the Fourth of July!  Holidays are

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Your On-ramp Guide to Digital Marketing

A Google search for digital marketing strategies can be overwhelming:  “You should be posting on social media every single day.”  “Email. Email. Email!” “You should be live-streaming and posting Stories.” “You should be interacting with your followers daily.” “Did we mention EMAIL?”  The “should’s” for digital marketing seem too demanding

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8 Email Marketing Terms to Know

“Insider” language can be overwhelming when you’re looking into email marketing for the first time. Marketing gurus talk about flows, bounces, conversion rates, campaigns, and segments —  and you have no idea what any of those terms mean.  We understand marketing jargon can be daunting at first. To make it

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Improve Your Workflow with These Desk Stretches

It’s 2:21 p.m. on a Wednesday afternoon, and your body’s feeling it. Your shoulders ache from slumping over your keyboard. Your neck is stiff, and your wrists are tired from typing. Your legs are numb from sitting with them crossed all morning — not to mention your lack of creativity,

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