Marketing Fundamentals: The Rule of 7
7 Things We Can Learn from the Rule of 7 The Rule of 7 is a decades-old idea in marketing that suggests consumers need to see an ad at least 7 times before they’re ready to make a purchase. In the world of modern digital marketing, the Rule of 7 is less about “ads” […]
Elevate Your Emails
If your email marketing strategy is up and running, but your open and click rates aren’t looking too hot, this blog is for you! You know you’re competing with other brands in their inbox, but you aren’t sure how to get your subscribers to open and read your emails. Digital marketing is constantly evolving, but […]
5 Ways to Maximize Your Work Day at Home
It’s 2:00 p.m. on a Thursday. You’re still in your pajama pants. You’ve barely touched the multiple to-do lists peppered across your desk. And you’re still frustrated about last night. A client contacted you after business hours about urgent changes to a project that “shouldn’t take long.” We know it can be hard to work […]
Dear Church: You Need a Customer Journey Too
“Are You Sure We Need This?” We get it — you don’t want to waste your time. You’re busy with ministry and only want to spend time and energy on projects that matter in the long run. But we promise that a Customer Journey is one of the most valuable tools you can harness. It […]
Be Customer-Centered To Your Core With UX And UI Design
You’ve heard us preach it over and over — your customer is the hero of your story. So you’ve changed your writing up a bit. You’ve started more sentences with ”you” than “we”. You’ve tried to focus on the problems of your customer more than the qualifications of your company. And now you’re wondering what’s […]
Why Your Brand Needs A Strong Voice
The pandemic has changed a lot of things this year, but one of the greatest things it’s changed is everyone’s online presence. Now more than ever, people have turned to the internet and social media for content and connection. While they’re connecting with friends and looking for entertainment, they’re probably running across your brand too […]
Top 5 Marketing Musts for 2021
The world around us is constantly changing and evolving, so the way we market needs to change and evolve along with it. As marketing strives to remain relevant in a changing world, you can help your business thrive in 2021 by prioritizing these 5 Marketing Musts: Get Digital If the pandemic of 2020 has taught […]
5 Marketing Resume Tips To Get You In The Door
Interested in the marketing field? Great! We’re psyched for you, because we know how much fun it is to help companies present their passion to the world. But something might be standing in your way: the dreaded resume. Ok, we’re being dramatic. Resumes can actually be a lot of fun to put together if you’re […]
The Secret to Consistent Content Creation
Why Repackaging Content will Save you Time and Money In the life of an online business-owner, content creation is king. It's the meat and potatoes of your business strategy. After all, with no content, you have nothing to market. Staying fresh and relevant in search engines and in your customers' minds is crucial to keeping your business […]
Start Here: The Beginner’s Guide to a Winning Marketing Strategy
Whether you're starting a business or looking to grow, your marketing strategy is half the battle. A 2019 study showed that marketers who had a documented strategy for their company were 313% more likely to see success. That's a number so big it may not even seem real — but it is, and your results […]