The ancient philosophers used to think everything was made up of four elements—earth, air, fire, and water. They weren’t very good at physics, but if they had been copywriters, they would have been awesome. That’s because every email, webpage, sales letter, digital ad, and social media post that has landed

Remember when we said the worst thing your copy could be is “boring?” Not too long ago, we covered 5 ways to keep your copy from becoming a bland block of text that looks more at home in an academic journal than a blog or email. Today, we’re looking at

The font you use in your communications says a lot about your brand—your target audience, your brand voice and style, your design inspirations, your aesthetic. Your font alone can give readers an idea of who you are and what you sell. Whether you intend it or not, your font adds

Think of your brand’s relationship with a customer like a love story.  Your first communications with them are a first date. You continue to nurture that relationship over your subsequent emails, ads, website copy, and SMS. When you land a big sale, that’s a proposal.  And a winback campaign is

Having an amazing product or service only goes so far—especially when you’re trying to convert new leads or re-engage lapsed customers.   Sometimes, the strength of your brand’s products just isn’t enough.  So what can you do? How do you convince leads who are on the fence to take that step

Pop quiz! Pull up Google and search your business’s name.  What comes up?  Don’t click any links yet. Did an info card with your business’s information pop up? Do you see your address, hours of operation, and phone number? Are there any photos or reviews? Is there a call-to-action button

You may have heard of logos, pathos, and ethos, the three main strategies used in persuasive writing.  Logos appeals to reason, pathos appeals to emotions, and ethos appeals to your authority. Good marketing strategies use all three in varying degrees—and there’s one tool that uses them all at the same

What if we told you that a single letter can double your response rate? Or even triple it? The right letter in the right context has the power to completely change the way your readers think about your product, making them more likely to purchase—but only if you use the

What’s the worst thing your marketing materials can be? Hint: the answer isn’t “confusing,” “misleading,” or “derivative.”  No—the last word you want applied to your digital communications is. . .  Boring.  Of course, you also don’t want to be confusing, misleading, or derivative, but none of that matters if nobody

It’s no secret that we at Sigl Creative love Donald Miller and his book, Building a StoryBrand. We talk a lot about the importance of storytelling in your marketing materials, making your customer the hero of your communications, and positioning your brand as the helpful guide. One of Donald Miller’s