Why Repackaging Content will Save you Time and Money
In the life of an online business-owner, content creation is king. It's the meat and potatoes of your business strategy. After all, with no content, you have nothing to market. Staying fresh and relevant in search engines and in your customers' minds is crucial to keeping your business viable.
To do that, you need to constantly put out new content. You need new content not only for your main website or blog, but for every social media and marketing platform you are a part of. And each platform has different requirements for that content. Long videos, short videos, long-form content, short-form content, highly personalized content, good SEO content…. the list goes on, and you get the idea. To stay viable, you need to be a content-creating machine for every platform.
When you're running your own business, time is money. The more return you can get on your investment of time and energy, the more profitable your time will become. Repackaging content will help you do just that – save time, and increase your ROI on the time you actually put in.
How to Create Versatile Content
Now, you might be wondering, "Won't my audience recognize that I'm repackaging? Won't they get bored with the content?" The key is to create versatile content that can be tweaked and adjusted into a brand new piece with ease. There's no one-size-fits-all formula, but following these two simple guidelines will increase your content creation:
1. Solve a Problem
This is the absolute best thing you can do with your content. Make sure that your content is helpful information that will solve a specific problem for your readers. Not only will it become easier to adapt the content to multiple platforms, but you'll be adding value to your brand and proving yourself to be the guide they need to solve their problem.
2. Use an Outline
Just like in high school, get your big points and thoughts out on paper first, then get them organized. Don't worry about connecting the dots first, because that will look different on each of your platforms. With an outline of your customer's thought process, you'll find it easier to adapt that content to any medium you like. Include the pain point, your experience that will help your readers, and a call to action in your outline.
How to Repackage that Content for the Intended Platform
Once you know the problem you're solving for your customers, and you have your outline of how you will help your readers solve it — all that's left is to plug that content into different formats
The media you need to create will differ depending on which platforms you're active on or want to grow. Here are some popular platforms and the kinds of media that are most successful on them:
Long-form content, in-depth explanations of how you will solve their problem. Text-based, but you can add in infographics, photos, and videos.
Facebook and Instagram
Both social media platforms value videos, photos, and easy-to-digest text. Infographics and shorter videos are great for these platforms.
Youtube values longer and more in-depth videos, since many consumers use YouTube for learning rather than entertainment.
Medium to long-form audio content — you could also experiment with turning your video recordings into podcasts and kill two birds with one stone.