Elevate Your Emails
If your email marketing strategy is up and running, but your open and click rates aren’t looking too hot, this blog is for you! You know you’re competing with other brands in their inbox, but you aren’t sure how to get your subscribers to open and read your emails. Digital marketing is constantly evolving, but […]
5 Ingredients for a Successful Holiday Campaign
Here's How to Make an Amazing Holiday Plan: A Big-Deal Offer You need at least one major offer, but it’s best to have two to three. Customers expect the biggest sales during the holidays, so this is not the time to skimp! A Warm Audience Up to 90% of traffic on Black Friday and Cyber […]
Why You Need a Lead Magnet
In a sea of ever-changing algorithms and scrolling newsfeeds, how do you capture real, meaningful attention? You have a few options. Whether its social media marketing, email campaigns, or bolstering your SEO capabilities, there are certain tricks of the trade that will boost your overall marketing ROI and get long-term results. While you can try […]
Email equals revenue.
Have you ever been frustrated by the amount of work required to market your business in the digital world? Sometimes digital marketing can feel like a can of worms you wish you hadn’t opened. There is a lot of depth in the online world because literally everything is connected. It can be totally overwhelming to […]
Generate More Sales with Marketing Funnels
Have you ever been browsing online when a great deal really catches your eye? “Take 25% off your first order!” in exchange for just your email address. Type in your email and BAM – you have just entered a marketing funnel! Although it seems like a really simple system, marketing funnels take a lot of […]
6 Common Marketing Myths
The term “marketing” encompasses a broad sphere of ideologies– so broad that misinformation about marketing sometimes sounds like it could actually be fact. It's not uncommon for individuals, even those with experience and within the profession, to hold a few viewpoints that don’t accurately line up with marketing truths. Maintaining these mindsets can be dangerous […]
The Pros & Cons of Automating Your Marketing
For many small businesses, managing and implementing successful marketing strategies can be an overwhelming process that quickly eats up all of your time. Fortunately, marketing automation can help you to streamline your marketing processes and boost the overall success of your marketing strategies. It’s likely that you have been hearing a lot of hype surrounding […]
The 5 Steps to Deeper Engagement
When someone signs up for your email list, that is the best time to send them an email. They have just asked you to communicate with them so they’ll be looking for your name in their inbox! So what should you send them? It’s important to be strategic about how you start the conversation so […]
3 Types of Emails You Need to Send
My last blog was all about 1 thing: email = revenue. While the outcome of effective email marketing is undoubtedly increased income, the purpose of email marketing isn't making more money. The purpose of sending email is to deepen your relationship with your customers (or potential customers). You want to move potential customers from "never […]