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5 Easy Ways to Grow Your Email List

Picture this: you’ve worked hard to craft a series of emails that help customers feel more connected to your business. You’ve written personalized transactional emails to follow up with customers after they make a purchase and created educational emails to teach them how to use your product. You also have

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How to Write Promotional Emails That Make Bank

If you’re not promoting your business with email marketing, you could be missing out on huge profits.  According to HubSpot’s latest research, you’ll generate $42 for every $1 you invest in email marketing. That’s a 4200% return on investment! But you can’t send out any old email and expect to

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3 Emails Your Business Should Be Sending

Remember our mantra at Sigl Creative? “Email = Revenue.”  Email marketing is crucial to your online marketing strategy. Emails help you reach potential buyers and strengthen your relationships with existing customers.  But all marketing emails aren’t the same – you’ve probably noticed subtle or major differences between emails in your

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Tips and Tricks to Avoid the Spam Folder

You’ve been anxiously waiting for a specific email. You keep refreshing your inbox, but it just isn’t showing up. After your umpteenth refresh, you check your spam folder. And there it is — the email you’ve been waiting for was in your spam folder the whole time.  If you’ve ever

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How to Take the "Cold" Out of Cold Email Marketing

You’re tired of telemarketers calling your cell phone, right? Maybe you’ve taken proactive steps to block these calls, but somehow your phone still rings with more irrelevant telemarketing calls than rings from friends and family. Or you’ve given up altogether and don’t even answer unknown callers. Cold email marketing can

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The #1 Reason Subscribers Open Your Emails (or Don't!)

We have a mantra at Sigl Creative: “Email = Revenue.” We’re saying it to one another a lot. Why? According to Hubspot, email marketing “generates $42 for every $1 spent.” That’s a 4,200% return on investment! Developing a digital marketing strategy requires a lot of time, energy, and money, but

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The #1 Reason Your E-Commerce Business Needs Email Automation

What marketing channel does your e-commerce business rely on most for sales? Social media? Search engine optimization? The occasional promotional email? Or do you mostly depend on in-store purchases for revenue? You have an online presence, but it’s only that — a presence. We know automated email marketing can feel

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Win Back Subscribers with a Re-engagement Email Series

You’ve created an awesome email welcome series, and your open rate is around 31% — the average open rate in 2020 for welcome emails.  But open rates for regular content are diminishing. You had great success with your email welcome series — so what happened? You’re feeling discouraged, but it’s

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4 Ideas For Your Email Welcome Series

Imagine you go to your favorite website. A window pops up and asks if you’d like to sign up for their email list.  That’s an easy decision — of course! You enter your information and wait for an email (maybe even a discount code!) to arrive. But nothing comes.  You’re

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