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6 More Ways to Keep Your Copy Visually Exciting

Remember when we said the worst thing your copy could be is “boring?” Not too long ago, we covered 5 ways to keep your copy from becoming a bland block of text that looks more at home in an academic journal than a blog or email. Today, we’re looking at

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What Your Font Says About Your Brand

The font you use in your communications says a lot about your brand—your target audience, your brand voice and style, your design inspirations, your aesthetic. Your font alone can give readers an idea of who you are and what you sell. Whether you intend it or not, your font adds

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7 Steps to Creating an Irresistible Winback Campaign

Think of your brand’s relationship with a customer like a love story.  Your first communications with them are a first date. You continue to nurture that relationship over your subsequent emails, ads, website copy, and SMS. When you land a big sale, that’s a proposal.  And a winback campaign is

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8 Types of Offers to Convert Leads and Boost Your Business

Having an amazing product or service only goes so far—especially when you’re trying to convert new leads or re-engage lapsed customers.   Sometimes, the strength of your brand’s products just isn’t enough.  So what can you do? How do you convince leads who are on the fence to take that step

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Why You Need to Verify Your Google Business Profile ASAP

Pop quiz! Pull up Google and search your business’s name.  What comes up?  Don’t click any links yet. Did an info card with your business’s information pop up? Do you see your address, hours of operation, and phone number? Are there any photos or reviews? Is there a call-to-action button

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The Marketing Superpower You Didn’t Know You Had

You may have heard of logos, pathos, and ethos, the three main strategies used in persuasive writing.  Logos appeals to reason, pathos appeals to emotions, and ethos appeals to your authority. Good marketing strategies use all three in varying degrees—and there’s one tool that uses them all at the same

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5 Ways to Keep Your Copy Visually Exciting

What’s the worst thing your marketing materials can be? Hint: the answer isn’t “confusing,” “misleading,” or “derivative.”  No—the last word you want applied to your digital communications is. . .  Boring.  Of course, you also don’t want to be confusing, misleading, or derivative, but none of that matters if nobody

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How to Be a Generous Brand

It’s no secret that we at Sigl Creative love Donald Miller and his book, Building a StoryBrand. We talk a lot about the importance of storytelling in your marketing materials, making your customer the hero of your communications, and positioning your brand as the helpful guide. One of Donald Miller’s

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