Blog

How to Be a Generous Brand

It’s no secret that we at Sigl Creative love Donald Miller and his book, Building a StoryBrand. We talk a lot about the importance of storytelling in your marketing materials, making your customer the hero of your communications, and positioning your brand as the helpful guide. One of Donald Miller’s

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4 Reasons You Shouldn’t Send Emails

Email = Revenue.  We say that a lot at Sigl Creative, and with good reason. Email marketing has an astounding ROI of $36 for every $1 spent, and it’s not showing any signs of slowing down. So it follows that more email = more revenue, right? Not exactly. There are

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Your #1 Guide to Digital Marketing Alphabet Soup

GDPR, ROAS, CTR, SEO, UX, ESP. . .  The world of digital marketing is full of acronyms and jargon that can be overwhelming for someone who’s not already in the know. If you’re new to email marketing, web design, and digital ads, you might not know where to start. That’s

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Email Deliverability Issues? Consider These 5 Causes

You can write and design the most amazing marketing emails, but that won’t matter if your subscribers don’t actually see them. Ensuring your emails make it to people’s inboxes (and not the spam folder) is key to any successful email marketing strategy.  Worried your emails are getting marked as spam?

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The Power of an Oops Email

We’ve all been there: you send out an email to your list, but it’s only after it’s been delivered that you notice a glaring mistake. An incorrect date or time for an event. An outdated address. The wrong hyperlink in your CTA.  While errors like these are embarrassing and frustrating

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Create a Weekly Email Newsletter in 4 Simple Steps

Can we let you in on a marketing secret? Email newsletters don’t have to be hard or time-consuming. Between repurposing your own content and curating content from other websites, you can stay top-of-mind for your audience and generate sales with just 30 to 90 minutes of work a week. In

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Anatomy of a Marketing Email

Banners, headlines, subject lines, CTAs, footers, graphics—marketing emails have lots of parts, and it can be difficult to keep track of them all.  That’s where we come in. We’re going to break down the different pieces that make up marketing emails. Not all emails will have all parts, but it’s

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Top 12 FREE Resources for Digital Marketing

Who doesn’t love free stuff? When marketing your small business, every penny counts. That’s why we’ve put together a list of our top free resources for digital marketing. Every item on this list is something that the Sigl team actually uses to create content and grow our skills. We can

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The Most Important Part of Any Marketing Email

Marketing emails have a lot of moving parts:  Subject line, previous text, body copy, graphics, signature, buttons, opt-out text and disclaimers, P.S., “from” text, banners. . .  You get the idea. But which of these pieces is the most important? Which one part of the email do all the other

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