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Are You Over-Designing Your Emails?

If your inbox looks anything like ours, you’ve probably noticed some patterns. Emails you receive from brands include colors, flashy fonts, pictures, and GIFs, while emails from people you actually know. . . don’t.  Why? Why do marketing emails look so different from every other email in our inbox? And

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How to Build a Welcome Flow

Do you remember the 3 secret ingredients to a great email marketing campaign? (Hint: you can find them right here.) One of those ingredients is automation, where you set up emails that automatically go out to users after they take specific actions.  Unlike your manually scheduled email broadcasts, automated emails

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Emails: How Many Is Too Many?

Am I sending too many emails? Should I be emailing my customers more? What if I annoy my customers with my emails?  We hear these questions a lot.  It’s typical for business owners to be insecure about their email strategy. After all, nobody wants to be seen as annoying or

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3 Emails Your Audience WANTS to Receive

As a consumer, how often do you look at your inbox and get excited about the emails you’ve received from brands? Which emails do you actually open, and which ones do you scroll past?  When you create marketing emails, you need to think more like your consumers and less like

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3 Secret Ingredients to Better Email Marketing

Have your emails gotten stale? Are your open rates, click-through rates, and other KPIs not measuring up to your goals? Are you sending out regular emails without seeing the ROI you expected?  Maybe your emails are missing a few secret ingredients—and it’s holding you back.  In today’s blog post, we’re

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It’s Alive! Email Marketing Isn’t Dead

The world of digital marketing is constantly changing. Social media marketing, video ads, influencer culture, SMS, and other mobile strategies—keeping up with every new trend and platform can be exhausting. Compared to most other forms of digital marketing, email seems like a dinosaur. You might be tempted to write off

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Inflated Open Rates? Here’s One Explanation 

Open rate is one of the most important metrics you have in email marketing. It’s how you gauge metrics like which emails most interest your audience and what subject lines work best. According to HubSpot, a healthy email open rate was between 20–30% in 2020, depending on your industry.  But

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The Power of the P.S.

Whether you’ve written an email, letter, blog post, or landing page, most of your readers won’t read the whole thing—no matter how well you write. 99% of the time, your readers aren’t reading every single word on the page. Most of your readers skim it. After they scan the page

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Even MORE Proven Methods to Grow Your Email List

“The money is in the list.” Even if you’re new to email marketing, you’ve probably heard this phrase. That’s because your email list is one of the most valuable marketing assets you have. The best email marketing strategies won’t work if you don’t send emails to the right people. In

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7 MORE Ways to Grow Your Email List

You can write snappy, persuasive emails, but it won’t matter if you don’t have anyone to send them to. Feeling bummed about the small size of your email list? We have you covered.  Last week we shared 5 easy ways to build your email list. We also covered 2 super

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