How to Be a Generous Brand
It’s no secret that we at Sigl Creative love Donald Miller and his book, Building a StoryBrand. We talk a lot about the importance of storytelling in your marketing materials, making your customer the hero of your communications, and positioning your brand as the helpful guide. One of Donald Miller’s other major teachings that we […]
Two of the Most Important Words You Can Say to Your Customers
Landing a sale, subscription, or sign-up is always a reason to celebrate—but it’s not the end of the story with your new customer. Right after someone makes the decision to take the next step with your brand, you need to be ready to say these words: Thank you. Thanking your customers is more than just […]
4 Reasons You Shouldn’t Send Emails
Email = Revenue. We say that a lot at Sigl Creative, and with good reason. Email marketing has an astounding ROI of $36 for every $1 spent, and it’s not showing any signs of slowing down. So it follows that more email = more revenue, right? Not exactly. There are a few situations when you […]
Your #1 Guide to Digital Marketing Alphabet Soup
GDPR, ROAS, CTR, SEO, UX, ESP. . . The world of digital marketing is full of acronyms and jargon that can be overwhelming for someone who’s not already in the know. If you’re new to email marketing, web design, and digital ads, you might not know where to start. That’s where we come in. Consider […]
Email Deliverability Issues? Consider These 5 Causes
You can write and design the most amazing marketing emails, but that won’t matter if your subscribers don’t actually see them. Ensuring your emails make it to people’s inboxes (and not the spam folder) is key to any successful email marketing strategy. Worried your emails are getting marked as spam? Here are 5 possible reasons […]
The Power of an Oops Email
We’ve all been there: you send out an email to your list, but it’s only after it’s been delivered that you notice a glaring mistake. An incorrect date or time for an event. An outdated address. The wrong hyperlink in your CTA. While errors like these are embarrassing and frustrating for everyone, they also present […]
Create a Weekly Email Newsletter in 4 Simple Steps
Can we let you in on a marketing secret? Email newsletters don’t have to be hard or time-consuming. Between repurposing your own content and curating content from other websites, you can stay top-of-mind for your audience and generate sales with just 30 to 90 minutes of work a week. In fact, it only takes 4 […]
Anatomy of a Marketing Email
Banners, headlines, subject lines, CTAs, footers, graphics—marketing emails have lots of parts, and it can be difficult to keep track of them all. That’s where we come in. We’re going to break down the different pieces that make up marketing emails. Not all emails will have all parts, but it’s helpful to know them all […]
Top 12 FREE Resources for Digital Marketing
Who doesn’t love free stuff? When marketing your small business, every penny counts. That’s why we’ve put together a list of our top free resources for digital marketing. Every item on this list is something that the Sigl team actually uses to create content and grow our skills. We can vouch for them. Ready to […]
The Most Important Part of Any Marketing Email
Marketing emails have a lot of moving parts: Subject line, previous text, body copy, graphics, signature, buttons, opt-out text and disclaimers, P.S., “from” text, banners. . . You get the idea. But which of these pieces is the most important? Which one part of the email do all the other parts serve? Keep reading to […]