Why Your Brand Needs A Strong Voice
The pandemic has changed a lot of things this year, but one of the greatest things it’s changed is everyone’s online presence. Now more than ever, people have turned to the internet and social media for content and connection. While they’re connecting with friends and looking for entertainment, they’re probably running across your brand too […]
The Secret to Consistent Content Creation
Why Repackaging Content will Save you Time and Money In the life of an online business-owner, content creation is king. It's the meat and potatoes of your business strategy. After all, with no content, you have nothing to market. Staying fresh and relevant in search engines and in your customers' minds is crucial to keeping your business […]
Your Marketing MVP: The Customer Journey
What is A Customer Journey, And Is It Worth My Time? We get it. You're busy running your company or ministry and only want to spend time on marketing efforts that make a difference. Well, we promise that creating a Customer Journey is worth the time and effort because you're going to see a boost […]
Why You Should Consider Rebranding
Branding plays one of the biggest roles in how your business is perceived and, therefore, its success. As your business grows and evolves, so should your branding. You’ve put in many hours of hard work to promote your products and services and build your credibility. By rebranding, you demonstrate how your business has shifted to […]
Building Brand Trust through Design
Transparency = Trust In our age of information overload, we can look up anything we want in a split second. As consumers, this has made us more skeptical and diligent as we choose about which businesses to trust and follow. In response, your business needs to create clear and honest strategies to market your brand […]
10 Priorities for Post-Production
Sometimes staring at all that raw footage can be paralyzing. Work through these 10 priorities to come out on the other side with a beautiful video: 1. Work on color correction. 2. Edit your audio. 3. Choose your aspect ratio. 4. Start with an action shot. 5. Decide if you need music. 6. Determine an […]
3 Signs It's Time to Rebrand
Rebranding gives you a fresh face and voice that shows off your company and attracts your ideal customer. If you’re in one of these predicaments, it’s time to rebrand: 1. You’ve outgrown your old brand. If your business has expanded beyond its original scope, your brand needs to catch up to your new identity. Dream […]
The Secret to Thinking Local
Local marketing is a secret gold mine of content ideas. Regardless of where you live, you can tap into the unique culture of your area to catch the attention of your local clients. Here's Some Quick Tips for Local Content: Analyze your city or town. Film local landmarks. Ask local celebrities for endorsements. Use local festivals and […]
Why Think Local?
Here's Why You Need Local Marketing: People Love Shopping Local Whether it’s out of nostalgia for the good ol’ days or the newest hipster trend, people love mom and pop shops. Local marketing portrays your company as homegrown and personable, even if your clientele expands beyond your town. You’re Deemed Trustworthy Huge companies sound great […]
3 Video Mistakes That Are Spooking Your Viewers
Are your videos just not working? You might be scaring off your viewers with one of these mistakes: 1. No Creativity Think of videos that have caught your attention (like the Mayhem Allstate commercials, or the new Honda commercial). We remember videos that express their product in an innovative way, whether funny or serious. Don’t […]