Are your videos just not working? You might be scaring off your viewers with one of these mistakes:
1. No Creativity
2. Poor Production Quality
If your videos are poor quality, viewers think your company is poor quality. You don’t need fancy equipment, but good lighting, a focused camera, and a quiet background will make all the difference!
3. Not Tailored for Each Platform
Videos are not one-size-fits-all. Long, detailed videos are great for YouTube, but on Facebook your videos need to hit the highlights and link to the full version.