Are your videos just not working? You might be scaring off your viewers with one of these mistakes:
1. No Creativity
Think of videos that have caught your attention (like the Mayhem Allstate commercials, or the new Honda commercial). We remember videos that express their product in an innovative way, whether funny or serious. Don’t be afraid to brainstorm a million crazy ideas – get those creative juices flowing!
2. Poor Production Quality
If your videos are poor quality, viewers think your company is poor quality. You don’t need fancy equipment, but good lighting, a focused camera, and a quiet background will make all the difference!
3. Not Tailored for Each Platform
Videos are not one-size-fits-all. Long, detailed videos are great for YouTube, but on Facebook your videos need to hit the highlights and link to the full version.