Google Ads 101: Ad Extensions
Ad Extensions are just what they sound like – extensions to your Google ad. They may include additional information, calls-to-action, phone numbers, location information, or extra links that show up along with the copy you’ve written in your ad. Ad Extensions are a great way to make your Google Ad stand out in the crowd […]
Google Ads 101: Keywords for Success
You’ve decided that Google Ads is a good option for advertising your business, and learned how to launch your first ad campaign. Way to go! Now it’s time to fine-tune your ads and ensure that they actually appear to the right audience when you want them to. Google determines how your ads show up through […]
Google Ads 101: Launching Your First Ad!
Welcome back to the Google Ads 101 series! Today is a big step for your business because you will learn how to launch your first Google Ad in 10 simple steps! If you just created your Google Ads account, they offer to take you through a guided setup that will cover the basic strategies and […]
Google Ads 101
Google is the most popular search engine, period. Google has become part of our vernacular – when in doubt, just Google it! What you may not realize is that Google is also a huge advertising platform! Google Ads is a complete platform made specifically for companies to create, maintain, and evaluate the performance of their […]
Referral Marketing: 5 Tips for Creating Brand Promoters
Everyone has a product that has completely changed their life! And what is the first thing you do after you have found a miracle product? You want to shout it from the rooftops – you make sure everyone knows about exactly how much better your life is! All of your friends and family learn about […]
Your Roadmap to Customer Connection
Let’s travel back to the fond memories of childhood – TV is pretty popular and the internet is not accessible at all times through a microcomputer in your pocket. You know how to use your imagination, passing hours with Barbie dolls or G.I. Joe action figures. Those toys allowed kids to create their own magical […]
Free Stuff: Why it’s Needed for Long-Term Sales Growth
On a recent trip out of town, I decided I was overdue for a haircut. I got on Yelp and found the nearest salon with good reviews, called them up & managed to get a same-day appointment. When I arrived, I was greeted by name – they extended a glass of cucumber water and escorted […]
Why GDPR Matters to YOU!
GDPR. Have you heard those 4 little letters swirling around lately? If you’re like me, you initially brushed it off believing it wouldn’t really affect you too much. I don’t currently do business in the EU, and that’s where the regulation is enforced. Yet, I decided to do a little research and find out more. […]
A Customer-Centered Website Will Grow Your Business
I hope you're in an awesome mood…'cause I'm about to lay some truth on you. You ready? The truth is: no one really cares about your business. The same is true even if you run a charity organization or minister in a church. People don't really care how great your product or service is, how skilled the […]
Have You Responded to the Responsive Age?
May Your Website be Ready for Whatever Device Your Customer Uses In today’s world, companies don’t have to do stage testing to get feedback on their products and services – the world is their testing ground and the feedback comes streaming in daily. The two-way mirrors and focus groups of the past are the Facebook […]