We’ve all been there: you send out an email to your list, but it’s only after it’s been delivered that you notice a glaring mistake. An incorrect date or time for an event. An outdated address. The wrong hyperlink in your CTA. While errors like these are embarrassing and frustrating
Can we let you in on a marketing secret? Email newsletters don’t have to be hard or time-consuming. Between repurposing your own content and curating content from other websites, you can stay top-of-mind for your audience and generate sales with just 30 to 90 minutes of work a week. In
In the world of digital marketing, landing pages are the unsung heroes that can significantly boost your conversion rates. These powerful tools are more than just simple web pages; they are the pulse of your marketing campaigns. A landing page is a page on your website intended for a specific
Can we let you in on a little secret? You don’t have to have a degree in marketing to know a thing or two about communication. The same principles that make a great story apply to marketing materials. The tools you use to write and analyze literature are equally useful
It may sound counterintuitive, but short-form copywriting can be more difficult than long-form. Short-form pieces of copywriting like SMS have to do a lot of work in just a few words. As the copywriter, you have to think of the action you want your audience to take, consider their needs
7 Things We Can Learn from the Rule of 7 The Rule of 7 is a decades-old idea in marketing that suggests consumers need to see an ad at least 7 times before they’re ready to make a purchase. In the world of modern digital marketing, the Rule of
Banners, headlines, subject lines, CTAs, footers, graphics—marketing emails have lots of parts, and it can be difficult to keep track of them all. That’s where we come in. We’re going to break down the different pieces that make up marketing emails. Not all emails will have all parts, but it’s
Who doesn’t love free stuff? When marketing your small business, every penny counts. That’s why we’ve put together a list of our top free resources for digital marketing. Every item on this list is something that the Sigl team actually uses to create content and grow our skills. We can
This is a sentence. This Is Also a Sentence, But It Probably Sounds a Little Different in Your Head. THIS SENTENCE IS EVEN MORE DIFFERENT (AND PROBABLY LOUDER). and this sentence probably sounds like an instant message from your teenager. What makes these sentences all “sound” different from one another?
Marketing emails have a lot of moving parts: Subject line, previous text, body copy, graphics, signature, buttons, opt-out text and disclaimers, P.S., “from” text, banners. . . You get the idea. But which of these pieces is the most important? Which one part of the email do all the other
