We have a mantra at Sigl Creative: “Email = Revenue.” We’re saying it to one another a lot. Why? According to Hubspot, email marketing “generates $42 for every $1 spent.” That’s a 4,200% return on investment! Developing a digital marketing strategy requires a lot of time, energy, and money, but

You’re considering a long-form sales letter to introduce your new product or service. You think it could be an effective way to get more information to prospective customers and persuade them of the investment. But aren’t long-form sales letters a thing of the past? And how do you convince your

The functionality of email service providers (ESPs) grows and changes every day. It’s hard to know where to start when you’re new to email marketing and unfamiliar with all the capabilities and tools your ESP has to offer. Mistakes are easy to make if you’re learning by trial and error,

You’ve lost count of how many times you’ve started a blog. You stare at the white space on your computer screen, waiting for inspiration… …but nothing comes. You know content creation is key to a successful digital marketing strategy. But maintaining a blog is hard work, especially for small businesses

Video marketing is booming. According to Wyzowl’s 2021 State of Video Marketing report, “86% of businesses use video as a marketing tool,” and “87% of video marketers reported that video gives them a positive return on investment.” Video can be a powerful marketing tool, but you can’t overlook its complement:

What marketing channel does your e-commerce business rely on most for sales? Social media? Search engine optimization? The occasional promotional email? Or do you mostly depend on in-store purchases for revenue? You have an online presence, but it’s only that — a presence. We know automated email marketing can feel

We know what you’re thinking — using funky marketing illustrations is a big risk. Obviously, we’re fans. We create quirky, colorful illustrations every week for our Monday Marketing blogs. If you’re not convinced, today’s blog presents the case for why illustrations (especially funky ones!) are effective.  But first, we need

You’ve created an awesome email welcome series, and your open rate is around 31% — the average open rate in 2020 for welcome emails.  But open rates for regular content are diminishing. You had great success with your email welcome series — so what happened? You’re feeling discouraged, but it’s

We love to see your business’s online presence go from functional to exceptional. That’s why we share some of our best marketing secrets every Monday.  We’ve published a lot of marketing tips lately. In case you missed them, we decided to combine some of our favorites into a single Marketing

You see an ad for a furniture store on Facebook. You’ve been shopping for furniture so you stop scrolling because the ad’s clever copy, high-quality photos, and special offer catch your eye. You decide to click on the ad and visit the store’s website.  But the Ecommerce site looks nothing