Two of the Most Important Words You Can Say to Your Customers

Landing a sale, subscription, or sign-up is always a reason to celebrate—but it’s not the end of the story with your new customer.  Right after someone makes the decision to take the next step with your brand, you need to be ready to say these words:  Thank you. Thanking your customers is more than just […]

4 Reasons You Shouldn’t Send Emails

Email = Revenue.  We say that a lot at Sigl Creative, and with good reason. Email marketing has an astounding ROI of $36 for every $1 spent, and it’s not showing any signs of slowing down. So it follows that more email = more revenue, right? Not exactly. There are a few situations when you […]

Your #1 Guide to Digital Marketing Alphabet Soup

GDPR, ROAS, CTR, SEO, UX, ESP. . .  The world of digital marketing is full of acronyms and jargon that can be overwhelming for someone who’s not already in the know. If you’re new to email marketing, web design, and digital ads, you might not know where to start. That’s where we come in. Consider […]

6 Can't-Miss Additions to Your Landing Page

So you’ve created a landing page with a compelling offer, lots of CTA buttons, bold design choices, and video. You’re almost ready to hit “publish,” but wait! Is your landing page missing something?  Maybe you’ve followed our best practices for creating a killer landing page, but you want a little extra oomph to take yours […]

Email Deliverability Issues? Consider These 5 Causes

You can write and design the most amazing marketing emails, but that won’t matter if your subscribers don’t actually see them. Ensuring your emails make it to people’s inboxes (and not the spam folder) is key to any successful email marketing strategy.  Worried your emails are getting marked as spam? Here are 5 possible reasons […]

The Power of an Oops Email

We’ve all been there: you send out an email to your list, but it’s only after it’s been delivered that you notice a glaring mistake. An incorrect date or time for an event. An outdated address. The wrong hyperlink in your CTA.  While errors like these are embarrassing and frustrating for everyone, they also present […]

Create a Weekly Email Newsletter in 4 Simple Steps

Can we let you in on a marketing secret? Email newsletters don’t have to be hard or time-consuming. Between repurposing your own content and curating content from other websites, you can stay top-of-mind for your audience and generate sales with just 30 to 90 minutes of work a week. In fact, it only takes 4 […]

5 Tips for a Killer Landing Page

In the world of digital marketing, landing pages are the unsung heroes that can significantly boost your conversion rates. These powerful tools are more than just simple web pages; they are the pulse of your marketing campaigns. A landing page is a page on your website intended for a specific sec tion of your audience, […]

6 Marketing Lessons You Can Learn from an English Degree

Can we let you in on a little secret? You don’t have to have a degree in marketing to know a thing or two about communication. The same principles that make a great story apply to marketing materials. The tools you use to write and analyze literature are equally useful for copywriting. Want to learn […]

4 Ways to Use AI for Short-Form Copywriting

It may sound counterintuitive, but short-form copywriting can be more difficult than long-form. Short-form pieces of copywriting like SMS have to do a lot of work in just a few words. As the copywriter, you have to think of the action you want your audience to take, consider their needs and pain points and how […]