Unleashing the Potential of a Church Marketing Calendar
Event overload is a real thing. As churches grow larger, ministries increase and events multiply. It's easy to find yourself in a place where every communication channel you have just becomes a bulletin board of last minute invites to the "next thing." Knowing how and when to promote what is going on in the life […]
4 Ways to Use AI for Short-Form Copywriting
It may sound counterintuitive, but short-form copywriting can be more difficult than long-form. Short-form pieces of copywriting like SMS have to do a lot of work in just a few words. As the copywriter, you have to think of the action you want your audience to take, consider their needs and pain points and how […]
The 4 Elements of a Facebook Ad (and How to Maximize Them!)
You’ve probably checked out a Facebook ad recently, if for no other reason than because it had “FREE” in the headline. Facebook advertising is booming, especially since organic reach for businesses has declined. According to Facebook, 3 million businesses are advertising on the platform. With the highest number of users in the world, it makes […]
10 Free Resources to Up Your Social Media Game
Social media is an essential component of your digital marketing strategy. Like all elements of your business, a good social media presence requires time and investment. But when you’re a small business owner or solopreneur, you don’t have much extra time and money to spend on social media. Fortunately, you don’t have to have a […]
A Beginner’s Guide to #Hashtags
Hashtags. They’ve been everywhere for the last decade, moving from social media platforms like Twitter, Facebook, TikTok, and Instagram to movie titles, headlines, and everyday speech. Hashtags are incredibly useful tools for grouping and sharing common ideas on social media. They help you organize your online content, filter content you’d rather not see, and discover […]
5 Essentials for Your Influencer Marketing Campaign
Last week we explained what influencer marketing is — read last week’s blog post here if you missed it! We also shared some things to consider when looking for the right online influencer to market your product or service. Maybe you have some potential influencers in mind now. Before you reach out to someone, it’s […]
The New Influencers: Not Your Mama's Influencer Market
If you’re a Millennial, you (or your mom!) probably remember the rise in popularity of Air Jordans, the famous basketball shoes produced by Nike exclusively for basketball legend Michael Jordan in 1984 and then released to the public in 1985. When your mom thinks about “influencer marketing,” she probably has in mind a partnership — […]
8 Social Media Terms to Know
The features and functionality of social media are constantly changing. A new platform is introduced every day — at least it feels that way! Even the most savvy social media users have a hard time keeping up. But you know social media is a must-have in your digital marketing strategy. Digital marketing jargon can be […]
8 Paid Advertising Terms to Know
Because digital marketing jargon can be overwhelming, we shared 8 email marketing terms to know several weeks ago. But the vernacular of paid advertising can be confusing too. We’re back this Monday with a list of 8 terms you should know if you’re thinking about paid ads for your business. 1. Impressions The phrase “making […]
Why You Should Schedule Out Social Media Posts
We get it. Scheduling social media posts sounds like it requires a lot of time you just don’t have. We won’t lie: it does take time to learn how to schedule posts and plan out your content. But you’ll actually have more time and energy to grow your business once you get the hang of […]