The easiest way to waste marketing money is to be confusing. Here’s the quick solution: Stop spending money on marketing efforts that lack a clear message. Every time you post or send an email, the copy should do two things: 1) communicate your unique message to your customer, and 2)
In a sea of ever-changing algorithms and scrolling newsfeeds, how do you capture real, meaningful attention? You have a few options. Whether its social media marketing, email campaigns, or bolstering your SEO capabilities, there are certain tricks of the trade that will boost your overall marketing ROI and get long-term
When you're ready to market your business, you want to be sure that you're using the most effective tactics available. Does that mean using organic marketing or paid marketing? Understanding the difference between organic and paid marketing can make it easier to reach your overall marketing goals as well as
Since you’ve been in the business world for some time, you’ve likely heard the terms B2B marketing and B2C marketing, but what exactly do they each mean? What key features differentiate the two and what are the best practices for these types of marketing? Don’t worry if you don’t know
When it comes to marketing metrics, there's always something new to track and some new information that you need to check up on. Deciding which marketing metrics are critical for your business may take more effort than you ever expected! By knowing which marketing metrics are most critical for your
43% of customers spend more money on brands that they trust and have become loyal to. A good branding strategy can increase your customer retention rates, which in turn can increase your ROI. In fact, increasing your customer retention rate by just 2% can lower your costs by 10%. In
It can be hard to pin down an exact definition of marketing, but people generally think of it as the promotional aspect of their business. In reality, marketing is much more than just a promotional technique or strategy – it is a link between you and your customers! Marketing is
Search Engine Optimization (SEO) is the process of increasing the amount of traffic your website receives through search engine results. It is a great tool to organically increase your rankings in search results – now who wouldn’t want to rank higher for FREE? Integrating keywords relevant to your website and
You’ve made it through the set-up process and launched your Google Ads – congrats! Once your ads have been running for a few weeks (I recommend waiting 3-4 weeks), it’s time to do a check-up. When you log into Google Ads, you’ll see charts and graphs and lots of numbers
More and more people are relying on mobile devices for everyday internet access – over 50% of website traffic is on mobile devices! A majority of Google searches are now on mobile phones and tablets, too. With a growing number of people opting for mobile viewing over desktop, optimizing your
