Whether you’ve written an email, letter, blog post, or landing page, most of your readers won’t read the whole thing—no matter how well you write. 99% of the time, your readers aren’t reading every single word on the page. Most of your readers skim it. After they scan the page
When writing copy for your website, do you spend way too much time wondering if it’s appropriate to use an exclamation point? Know the difference between a hyphen, en dash, and em dash—and when to use them? Do you ever mix up your single and double quotation marks? We get
“The money is in the list.” Even if you’re new to email marketing, you’ve probably heard this phrase. That’s because your email list is one of the most valuable marketing assets you have. The best email marketing strategies won’t work if you don’t send emails to the right people. In
You can write snappy, persuasive emails, but it won’t matter if you don’t have anyone to send them to. Feeling bummed about the small size of your email list? We have you covered. Last week we shared 5 easy ways to build your email list. We also covered 2 super
Picture this: you’ve worked hard to craft a series of emails that help customers feel more connected to your business. You’ve written personalized transactional emails to follow up with customers after they make a purchase and created educational emails to teach them how to use your product. You also have
If you’re not promoting your business with email marketing, you could be missing out on huge profits. According to HubSpot’s latest research, you’ll generate $42 for every $1 you invest in email marketing. That’s a 4200% return on investment! But you can’t send out any old email and expect to
It seems like everyone has a blog these days – businesses, nonprofits, that friend from college. You might feel like you have nothing new to say because the Internet is saturated with them. Others think blogging is dead or on its way out. Podcasts, YouTube, TikTok, and other forms of
Remember our mantra at Sigl Creative? “Email = Revenue.” Email marketing is crucial to your online marketing strategy. Emails help you reach potential buyers and strengthen your relationships with existing customers. But all marketing emails aren’t the same – you’ve probably noticed subtle or major differences between emails in your
ROMI — that’s the acronym for “Return on Marketing Investment.” There’s another type of ROMI that’s harder to measure but arguably more important. It’s your “Return on Marketing Integrity.” At Sigl Creative, marketing integrity is a top priority for us. We understand that integrity is more important than ever as
Picture this. It’s Taco Tuesday — your favorite day of the week. You’re scrolling through your Instagram feed and come across an ad from the new taco place in town. The food looks delicious, but it’s the way they describe it that sends you over the edge. That pop of
