3 Signs It's Time to Rebrand

Rebranding gives you a fresh face and voice that shows off your company and attracts your ideal customer. If you’re in one of these predicaments, it’s time to rebrand: 1. You’ve outgrown your old brand. If your business has expanded beyond its original scope, your brand needs to catch up to your new identity. Dream […]

Marketing Trends for 2020!

A new decade means new marketing trends! Here's what you can expect for 2020: 1. Video Marketing Videos have taken social media by storm, so video marketing is a MUST if your company's going to catch any attention. 2. Featured Snippets (a.k.a. Position Zero) For a chance at this covered position, use keywords, answer clear […]

The Power of Promotional Products

Giving away free swag can actually bring in good money for your business! How: We all love free swag! And we’re likely to use promotional products as long as we think they’re useful, relevant to us, and thoughtfully designed. Every time someone sees your branded item, they’ll be reminded of your company, and you’ll be […]

Holiday Email Marketing Tips

You can’t go wrong following these 4 guidelines: Use gifs to grab attention. With the influx of promotional emails during the holidays, your emails MUST pop or they’ll get drowned out. Even a simple flashing gif catches the eye substantially more than a still image. Just be sure to keep the file size small so […]

5 Ingredients for a Successful Holiday Campaign

Here's How to Make an Amazing Holiday Plan: A Big-Deal Offer You need at least one major offer, but it’s best to have two to three. Customers expect the biggest sales during the holidays, so this is not the time to skimp! A Warm Audience Up to 90% of traffic on Black Friday and Cyber […]

4 Ways to Think Local on Social Media

Here's Our 4 Social Media Tips: Use Geotags Tag the location of the customers you’re reaching, whether that’s your whole city or a certain neighborhood. Consider offering an incentive for your clients to tag your company’s location as well. Use Local Hashtags Search your city’s name on Instagram to see a list of hashtags, then […]

Think Local with Facebook Ads

Here's Our Top 3 Facebook Targeting Tips: Area Targeting With Facebook ads, you can get as local as you want. Tailor your audience by region, city, zip code, or even specific streets. Interest Targeting Ever feel like Facebook knows exactly what you want to buy? That’s because Facebook ads can target users based on their […]

The Secret to Thinking Local

Local marketing is a secret gold mine of content ideas. Regardless of where you live, you can tap into the unique culture of your area to catch the attention of your local clients. Here's Some Quick Tips for Local Content: Analyze your city or town. Film local landmarks. Ask local celebrities for endorsements. Use local festivals and […]

Why Think Local?

Here's Why You Need Local Marketing: People Love Shopping Local Whether it’s out of nostalgia for the good ol’ days or the newest hipster trend, people love mom and pop shops. Local marketing portrays your company as homegrown and personable, even if your clientele expands beyond your town.  You’re Deemed Trustworthy Huge companies sound great […]

3 Video Mistakes That Are Spooking Your Viewers

Are your videos just not working? You might be scaring off your viewers with one of these mistakes: 1. No Creativity Think of videos that have caught your attention (like the Mayhem Allstate commercials, or the new Honda commercial). We remember videos that express their product in an innovative way, whether funny or serious. Don’t […]