Dear Church: COVID Has Changed The Game

The recent pandemic has been a life-changer. Wearing masks and social distancing have become the new norm. But there's a silver lining to this dark cloud: we are becoming a more virtual society. Now, we know there are downsides to this fact, but the Church has already noticed some benefits. Social media has opened many […]

Your Marketing MVP: The Customer Journey

What is A Customer Journey, And Is It Worth My Time? We get it. You're busy running your company or ministry and only want to spend time on marketing efforts that make a difference. Well, we promise that creating a Customer Journey is worth the time and effort because you're going to see a boost […]

Why You Should Consider Rebranding

Branding plays one of the biggest roles in how your business is perceived and, therefore, its success. As your business grows and evolves, so should your branding. You’ve put in many hours of hard work to promote your products and services and build your credibility. By rebranding, you demonstrate how your business has shifted to […]

Dear Church: It’s Time to Get on Social Media

What's The Point Of Posting On Social Media? People spend hours on their smartphones and computers scrolling through social media to catch up with friends, keep up with their favorite brands, read the news, and learn about what's happening in their communities. Creating social media profiles for your church allows you to connect and communicate with […]

Building Brand Trust through Design

Transparency = Trust In our age of information overload, we can look up anything we want in a split second. As consumers, this has made us more skeptical and diligent as we choose about which businesses to trust and follow.  In response, your business needs to create clear and honest strategies to market your brand […]

Marketing in a COVID World

The worldwide pandemic certainly ushered in the new year in with a bang. Many companies and non profits alike found themselves struggling to stay afloat under forced lockdowns, while others have thrived as communication and commerce went digital. Wherever you fall in between, your company or nonprofit has no choice but to adjust to the challenges […]

10 Priorities for Post-Production

Sometimes staring at all that raw footage can be paralyzing. Work through these 10 priorities to come out on the other side with a beautiful video: 1. Work on color correction. 2. Edit your audio. 3. Choose your aspect ratio. 4. Start with an action shot. 5. Decide if you need music. 6. Determine an […]

Make the Most of Your Video Production Day

Don’t let all that prep work go to waste – use these tips to make the most out of your production day: Choose one lighting and stick to it. Determine if you’re using natural lighting or studio lighting. Keep your choice consistent throughout all of your setting, or the difference will be obvious as you […]

Your Video Pre-Production Checklist

Use our video pre-production checklist to avoid rushed projects and failed campaigns: 1. Define your audience. 2. Finalize your script. 3. Create storyboards and shot lists. 4. Figure out your budget and stick to it! 5. Find the right crew. 6. Scout your locations. 7. Choose your gear. 8. Get the proper permits and permission. […]

3 Crucial Questions Before Starting a Project

New projects create energy and excitement, and your team may want to jump right in and start creating. But first, ask these 3 crucial questions to avoid wasting energy on a project that falls flat: 1. What’s the goal? Think about the current state of your company and where you could take the next step […]