It may sound counterintuitive, but short-form copywriting can be more difficult than long-form. Short-form pieces of copywriting like SMS have to do a lot of work in just a few words. As the copywriter, you have to think of the action you want your audience to take, consider their needs
7 Things We Can Learn from the Rule of 7 The Rule of 7 is a decades-old idea in marketing that suggests consumers need to see an ad at least 7 times before they’re ready to make a purchase. In the world of modern digital marketing, the Rule of
Banners, headlines, subject lines, CTAs, footers, graphics—marketing emails have lots of parts, and it can be difficult to keep track of them all. That’s where we come in. We’re going to break down the different pieces that make up marketing emails. Not all emails will have all parts, but it’s
Who doesn’t love free stuff? When marketing your small business, every penny counts. That’s why we’ve put together a list of our top free resources for digital marketing. Every item on this list is something that the Sigl team actually uses to create content and grow our skills. We can
This is a sentence. This Is Also a Sentence, But It Probably Sounds a Little Different in Your Head. THIS SENTENCE IS EVEN MORE DIFFERENT (AND PROBABLY LOUDER). and this sentence probably sounds like an instant message from your teenager. What makes these sentences all “sound” different from one another?
Marketing emails have a lot of moving parts: Subject line, previous text, body copy, graphics, signature, buttons, opt-out text and disclaimers, P.S., “from” text, banners. . . You get the idea. But which of these pieces is the most important? Which one part of the email do all the other
If your inbox looks anything like ours, you’ve probably noticed some patterns. Emails you receive from brands include colors, flashy fonts, pictures, and GIFs, while emails from people you actually know. . . don’t. Why? Why do marketing emails look so different from every other email in our inbox? And
Email copy, website copy, tweets, blog posts, Instagram captions, Facebook ads, press releases, event invitations, podcast scripts, video scripts. What do all these things have in common? They’re all elements of a robust marketing strategy. They’re all made of sentences. Writing sentences is integral to marketing. If you plan on
Did you know you’re a storyteller? It doesn’t matter if you majored in literature or if you can’t remember the last novel you read cover-to-cover. If you’re in marketing, you’re a storyteller. We all view the world through the lens of stories. Your job as a marketer is to tell
Do you remember the 3 secret ingredients to a great email marketing campaign? (Hint: you can find them right here.) One of those ingredients is automation, where you set up emails that automatically go out to users after they take specific actions. Unlike your manually scheduled email broadcasts, automated emails
