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SMS Marketing 101: 6 Essentials for Getting Started

A text message with good news can change your whole day for the better. Imagine it’s a Tuesday. You’re drowning with work, and you’re already thinking about all the errands you have to run this weekend. Checking your email is the last thing on your mind.  Then your phone buzzes.

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A Beginner’s Guide to #Hashtags

Hashtags. They’ve been everywhere for the last decade, moving from social media platforms like Twitter, Facebook, TikTok, and Instagram to movie titles, headlines, and everyday speech.  Hashtags are incredibly useful tools for grouping and sharing common ideas on social media. They help you organize your online content, filter content you’d

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Improve Your Workflow with These Desk Stretches

It’s 2:21 p.m. on a Wednesday afternoon, and your body’s feeling it. Your shoulders ache from slumping over your keyboard. Your neck is stiff, and your wrists are tired from typing. Your legs are numb from sitting with them crossed all morning — not to mention your lack of creativity,

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5 Strategies for Increasing Your Store Traffic

Shopping in 2022 looks very different from how it did 20, 10, or even 5 years ago. Brick-and-mortar stores have to compete with online shopping, and customers are used to the convenience of shopping from home. Ecommerce, free shipping, and same-day delivery have revolutionized the way most people shop. Some

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The Power of the P.S.

Whether you’ve written an email, letter, blog post, or landing page, most of your readers won’t read the whole thing—no matter how well you write. 99% of the time, your readers aren’t reading every single word on the page. Most of your readers skim it. After they scan the page

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Even MORE Proven Methods to Grow Your Email List

“The money is in the list.” Even if you’re new to email marketing, you’ve probably heard this phrase. That’s because your email list is one of the most valuable marketing assets you have. The best email marketing strategies won’t work if you don’t send emails to the right people. In

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7 MORE Ways to Grow Your Email List

You can write snappy, persuasive emails, but it won’t matter if you don’t have anyone to send them to. Feeling bummed about the small size of your email list? We have you covered.  Last week we shared 5 easy ways to build your email list. We also covered 2 super

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5 Easy Ways to Grow Your Email List

Picture this: you’ve worked hard to craft a series of emails that help customers feel more connected to your business. You’ve written personalized transactional emails to follow up with customers after they make a purchase and created educational emails to teach them how to use your product. You also have

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How to Write Promotional Emails That Make Bank

If you’re not promoting your business with email marketing, you could be missing out on huge profits.  According to HubSpot’s latest research, you’ll generate $42 for every $1 you invest in email marketing. That’s a 4200% return on investment! But you can’t send out any old email and expect to

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