What’s the worst thing your marketing materials can be? Hint: the answer isn’t “confusing,” “misleading,” or “derivative.” No—the last word you want applied to your digital communications is. . . Boring. Of course, you also don’t want to be confusing, misleading, or derivative, but none of that matters if nobody
Event overload is a real thing. As churches grow larger, ministries increase and events multiply. It's easy to find yourself in a place where every communication channel you have just becomes a bulletin board of last minute invites to the "next thing." Knowing how and when to promote what is
It’s no secret that we at Sigl Creative love Donald Miller and his book, Building a StoryBrand. We talk a lot about the importance of storytelling in your marketing materials, making your customer the hero of your communications, and positioning your brand as the helpful guide. One of Donald Miller’s
As a pastor or church leader, one of your roles is to create an inviting and warm atmosphere for both newcomers and regulars to your congregation. In our digital age, one critical way to achieve this is through well-structured welcome emails. But, are you over-designing these emails? Overly designed emails
Landing a sale, subscription, or sign-up is always a reason to celebrate—but it’s not the end of the story with your new customer. Right after someone makes the decision to take the next step with your brand, you need to be ready to say these words: Thank you. Thanking your
As a pastor or church leader, one of your primary roles is welcoming newcomers to your congregation. In the digital age, one of the most effective ways to do this is through a well-crafted welcome flow for your email campaigns. A welcome flow is a series of automated emails. These
In the digital age, communication has shifted dramatically. As a pastor or church leader, you're no longer just delivering sermons on Sunday. You're sending emails, posting on social media, and communicating through various digital channels throughout the week. And in this dynamic digital landscape, it's crucial to make every word
Email = Revenue. We say that a lot at Sigl Creative, and with good reason. Email marketing has an astounding ROI of $36 for every $1 spent, and it’s not showing any signs of slowing down. So it follows that more email = more revenue, right? Not exactly. There are
GDPR, ROAS, CTR, SEO, UX, ESP. . . The world of digital marketing is full of acronyms and jargon that can be overwhelming for someone who’s not already in the know. If you’re new to email marketing, web design, and digital ads, you might not know where to start. That’s
So you’ve created a landing page with a compelling offer, lots of CTA buttons, bold design choices, and video. You’re almost ready to hit “publish,” but wait! Is your landing page missing something? Maybe you’ve followed our best practices for creating a killer landing page, but you want a little
