Unleashing the Potential of a Church Marketing Calendar
Event overload is a real thing. As churches grow larger, ministries increase and events multiply. It's easy to find yourself in a place where every communication channel you have just becomes a bulletin board of last minute invites to the "next thing." Knowing how and when to promote what is going on in the life […]
How to Be a Generous Brand
It’s no secret that we at Sigl Creative love Donald Miller and his book, Building a StoryBrand. We talk a lot about the importance of storytelling in your marketing materials, making your customer the hero of your communications, and positioning your brand as the helpful guide. One of Donald Miller’s other major teachings that we […]
Is It Possible? The Art of a Clear, Concise, and Compelling Church Email
As a pastor or church leader, one of your roles is to create an inviting and warm atmosphere for both newcomers and regulars to your congregation. In our digital age, one critical way to achieve this is through well-structured welcome emails. But, are you over-designing these emails? Overly designed emails might look appealing (and maybe […]
Two of the Most Important Words You Can Say to Your Customers
Landing a sale, subscription, or sign-up is always a reason to celebrate—but it’s not the end of the story with your new customer. Right after someone makes the decision to take the next step with your brand, you need to be ready to say these words: Thank you. Thanking your customers is more than just […]
Building a Warm Welcome: Creating an Effective Email Flow for First-Time Guests
As a pastor or church leader, one of your primary roles is welcoming newcomers to your congregation. In the digital age, one of the most effective ways to do this is through a well-crafted welcome flow for your email campaigns. A welcome flow is a series of automated emails. These emails are designed to introduce […]
More than an Afterthought: The Power of the P.S.
In the digital age, communication has shifted dramatically. As a pastor or church leader, you're no longer just delivering sermons on Sunday. You're sending emails, posting on social media, and communicating through various digital channels throughout the week. And in this dynamic digital landscape, it's crucial to make every word count. That's where the power […]
4 Reasons You Shouldn’t Send Emails
Email = Revenue. We say that a lot at Sigl Creative, and with good reason. Email marketing has an astounding ROI of $36 for every $1 spent, and it’s not showing any signs of slowing down. So it follows that more email = more revenue, right? Not exactly. There are a few situations when you […]
Your #1 Guide to Digital Marketing Alphabet Soup
GDPR, ROAS, CTR, SEO, UX, ESP. . . The world of digital marketing is full of acronyms and jargon that can be overwhelming for someone who’s not already in the know. If you’re new to email marketing, web design, and digital ads, you might not know where to start. That’s where we come in. Consider […]
6 Can't-Miss Additions to Your Landing Page
So you’ve created a landing page with a compelling offer, lots of CTA buttons, bold design choices, and video. You’re almost ready to hit “publish,” but wait! Is your landing page missing something? Maybe you’ve followed our best practices for creating a killer landing page, but you want a little extra oomph to take yours […]
Email Deliverability Issues? Consider These 5 Causes
You can write and design the most amazing marketing emails, but that won’t matter if your subscribers don’t actually see them. Ensuring your emails make it to people’s inboxes (and not the spam folder) is key to any successful email marketing strategy. Worried your emails are getting marked as spam? Here are 5 possible reasons […]