Win Back Subscribers with a Re-engagement Email Series

You’ve created an awesome email welcome series, and your open rate is around 31% — the average open rate in 2020 for welcome emails.  But open rates for regular content are diminishing. You had great success with your email welcome series — so what happened? You’re feeling discouraged, but it’s normal for subscribers to disengage […]

Your "Best of" Marketing Monday Roundup

We love to see your business’s online presence go from functional to exceptional. That’s why we share some of our best marketing secrets every Monday.  We’ve published a lot of marketing tips lately. In case you missed them, we decided to combine some of our favorites into a single Marketing Monday roundup blog! These are […]

Your Step-by-Step Guide to Consistent Branding

You see an ad for a furniture store on Facebook. You’ve been shopping for furniture so you stop scrolling because the ad’s clever copy, high-quality photos, and special offer catch your eye. You decide to click on the ad and visit the store’s website.  But the Ecommerce site looks nothing like the ad. The logo […]

8 Social Media Terms to Know

The features and functionality of social media are constantly changing. A new platform is introduced every day — at least it feels that way! Even the most savvy social media users have a hard time keeping up. But you know social media is a must-have in your digital marketing strategy.  Digital marketing jargon can be […]

4 Ideas For Your Email Welcome Series

Imagine you go to your favorite website. A window pops up and asks if you’d like to sign up for their email list.  That’s an easy decision — of course! You enter your information and wait for an email (maybe even a discount code!) to arrive. But nothing comes.  You’re disappointed, and you even wonder […]

Hook, Story, Offer: Your Framework for Marketing Success

You have a great product or service … but the world isn’t noticing. You’ve tried clarifying your message, using catchy copy, overhauling your website, and spending more money on paid advertising. So why aren’t you seeing a return on your investment in digital marketing? You’re probably missing one (or all three!) of these pieces — […]

Your Word-Of-Mouth Marketing Strategy

If you’re a service company with a small advertising budget, discouragement can set in when you’re unsure about other ways to increase brand awareness. We understand — we’re a service company too. We’re obviously passionate about digital marketing, but we’ll be honest with you: Even with all of the technological advancements in advertising, word-of-mouth marketing […]

4 Advertising Ideas for the Fourth of July (or Any Holiday!)

If you haven’t realized it yet, Independence Day is on Sunday. You’re probably like us and wondering how we’re already halfway into 2021. If you forgot, don’t fret — it’s not too late to seize the opportunity and promote your product or service on the Fourth of July!  Holidays are a great time to raise […]

8 Paid Advertising Terms to Know

Because digital marketing jargon can be overwhelming, we shared 8 email marketing terms to know several weeks ago. But the vernacular of paid advertising can be confusing too. We’re back this Monday with a list of 8 terms you should know if you’re thinking about paid ads for your business. 1. Impressions The phrase “making […]

Your On-ramp Guide to Digital Marketing

A Google search for digital marketing strategies can be overwhelming:  “You should be posting on social media every single day.”  “Email. Email. Email!” “You should be live-streaming and posting Stories.” “You should be interacting with your followers daily.” “Did we mention EMAIL?”  The “should’s” for digital marketing seem too demanding before you even get started. […]