The functionality of email service providers (ESPs) grows and changes every day. It’s hard to know where to start when you’re new to email marketing and unfamiliar with all the capabilities and tools your ESP has to offer. Mistakes are easy to make if you’re learning by trial and error,
You’ve lost count of how many times you’ve started a blog. You stare at the white space on your computer screen, waiting for inspiration… …but nothing comes. You know content creation is key to a successful digital marketing strategy. But maintaining a blog is hard work, especially for small businesses
Video marketing is booming. According to Wyzowl’s 2021 State of Video Marketing report, “86% of businesses use video as a marketing tool,” and “87% of video marketers reported that video gives them a positive return on investment.” Video can be a powerful marketing tool, but you can't overlook its complement:
What marketing channel does your e-commerce business rely on most for sales? Social media? Search engine optimization? The occasional promotional email? Or do you mostly depend on in-store purchases for revenue? You have an online presence, but it’s only that — a presence. We know automated email marketing can feel
We know what you’re thinking — using funky marketing illustrations is a big risk. Obviously, we’re fans. We create quirky, colorful illustrations every week for our Monday Marketing blogs. If you’re not convinced, today’s blog presents the case for why illustrations (especially funky ones!) are effective. But first, we need
You’ve created an awesome email welcome series, and your open rate is around 31% — the average open rate in 2020 for welcome emails. But open rates for regular content are diminishing. You had great success with your email welcome series — so what happened? You’re feeling discouraged, but it’s
We love to see your business’s online presence go from functional to exceptional. That’s why we share some of our best marketing secrets every Monday. We’ve published a lot of marketing tips lately. In case you missed them, we decided to combine some of our favorites into a single Marketing
You see an ad for a furniture store on Facebook. You’ve been shopping for furniture so you stop scrolling because the ad’s clever copy, high-quality photos, and special offer catch your eye. You decide to click on the ad and visit the store’s website. But the Ecommerce site looks nothing
The features and functionality of social media are constantly changing. A new platform is introduced every day — at least it feels that way! Even the most savvy social media users have a hard time keeping up. But you know social media is a must-have in your digital marketing strategy.
Imagine you go to your favorite website. A window pops up and asks if you’d like to sign up for their email list. That’s an easy decision — of course! You enter your information and wait for an email (maybe even a discount code!) to arrive. But nothing comes. You’re
