Most business owners know that few social media platforms can match Facebook when it comes to reaching potential customers. With 2.2 billion users, or one in every three humans, using the site, Facebook is one of the biggest marketplaces the world has ever seen. The potential is huge! Yet many company owners struggle
When it comes to advertising on social media, it seems like the rules are always changing, and it's easy to feel like you're getting left behind. It's important to be well-informed as you plan your social media advertising strategy so you know you're making a wise investment. If you're a
Why is sales copy important? Advancements in technology have revolutionized the marketing industry. Not only are consumers faced with millions of choices they never had before, they also have far shorter attention spans. How then are you supposed to engage your target customer base in the deafening cacophony of this
Do you need a website, a landing page, or both? What is the difference between the two, and which one is better? If you are a business owner or entrepreneur, you've probably already spent a lot of time and energy on your website, a must-have in today's increasingly internet-dominated economy…right?
GDPR. Have you heard those 4 little letters swirling around lately? If you’re like me, you initially brushed it off believing it wouldn’t really affect you too much. I don’t currently do business in the EU, and that’s where the regulation is enforced. Yet, I decided to do a little
I hope you're in an awesome mood…'cause I'm about to lay some truth on you. You ready? The truth is: no one really cares about your business. The same is true even if you run a charity organization or minister in a church. People don't really care how great your product or
When someone signs up for your email list, that is the best time to send them an email. They have just asked you to communicate with them so they’ll be looking for your name in their inbox! So what should you send them? It’s important to be strategic about how
My last blog was all about 1 thing: email = revenue. While the outcome of effective email marketing is undoubtedly increased income, the purpose of email marketing isn't making more money. The purpose of sending email is to deepen your relationship with your customers (or potential customers). You want to
It's time for Marketing Monday again, and this is gonna be a good one! In this blog you'll find insight about what makes a website successful. Let me start with a question: what good is content that isn't growing your business? The most important digital content that most businesses have
External vs. Internal Problems Do you ever feel like your marketing copy just isn't connecting with your target audience? When you provide an awesome product or service, you'd think that just explaining the benefits would convince new customers to jump on board. But, as you may have figured out, it's
