You have a great product or service … but the world isn’t noticing. You’ve tried clarifying your message, using catchy copy, overhauling your website, and spending more money on paid advertising. So why aren’t you seeing a return on your investment in digital marketing? You’re probably missing one (or all
If you’re a service company with a small advertising budget, discouragement can set in when you’re unsure about other ways to increase brand awareness. We understand — we’re a service company too. We’re obviously passionate about digital marketing, but we’ll be honest with you: Even with all of the technological
If you haven’t realized it yet, Independence Day is on Sunday. You’re probably like us and wondering how we’re already halfway into 2021. If you forgot, don’t fret — it’s not too late to seize the opportunity and promote your product or service on the Fourth of July! Holidays are
Because digital marketing jargon can be overwhelming, we shared 8 email marketing terms to know several weeks ago. But the vernacular of paid advertising can be confusing too. We’re back this Monday with a list of 8 terms you should know if you’re thinking about paid ads for your business.
A Google search for digital marketing strategies can be overwhelming: “You should be posting on social media every single day.” “Email. Email. Email!” “You should be live-streaming and posting Stories.” “You should be interacting with your followers daily.” “Did we mention EMAIL?” The “should’s” for digital marketing seem too demanding
You’ve put the finishing touches on the new website for your brand, and you’re ready to share your passion with the world! You love the design: the sleek images, catchy copy, and animated scrolling. We know it can be exciting to finally launch a killer website… but it’s important that
“Insider” language can be overwhelming when you’re looking into email marketing for the first time. Marketing gurus talk about flows, bounces, conversion rates, campaigns, and segments — and you have no idea what any of those terms mean. We understand marketing jargon can be daunting at first. To make it
Too many commas. Adjectives and adverbs too far away from the words they’re describing. Unnecessary terms and unfamiliar jargon… You know what it’s like to reread a sentence several times because you can’t understand what the writer is telling you. In Building a StoryBrand, Donald Miller wrote about marketing, “The
It’s 2:21 p.m. on a Wednesday afternoon, and your body’s feeling it. Your shoulders ache from slumping over your keyboard. Your neck is stiff, and your wrists are tired from typing. Your legs are numb from sitting with them crossed all morning — not to mention your lack of creativity,
Are testimonials an afterthought in your digital marketing strategy? It’s time to move them up your marketing to-do list because they’re powerful. Testimonials on your website and other digital marketing platforms greatly increase conversion rates. In 2020, 79% of consumers also said they trusted online reviews as much as personal
