Let’s start by stating the obvious: digital marketing efforts ramp up during the holiday season. Maybe your creative juices for marketing are already zapped. But you have catchy copy to write for Christmas promotions. You’re unsure how to make your holiday deals stand out from the rest. You haven’t even
You’re tired of telemarketers calling your cell phone, right? Maybe you’ve taken proactive steps to block these calls, but somehow your phone still rings with more irrelevant telemarketing calls than rings from friends and family. Or you’ve given up altogether and don’t even answer unknown callers. Cold email marketing can
According to RevLocal, YouTube videos now reach “more people than any cable TV network in the US.” YouTube is also one of the largest search engines on the Internet — second only to Google. In an article republished by Forbes, The Product Company CEO Josh Fechter said, “The key for
We have a mantra at Sigl Creative: “Email = Revenue.” We’re saying it to one another a lot. Why? According to Hubspot, email marketing “generates $42 for every $1 spent.” That’s a 4,200% return on investment! Developing a digital marketing strategy requires a lot of time, energy, and money, but
You’re considering a long-form sales letter to introduce your new product or service. You think it could be an effective way to get more information to prospective customers and persuade them of the investment. But aren’t long-form sales letters a thing of the past? And how do you convince your
The functionality of email service providers (ESPs) grows and changes every day. It’s hard to know where to start when you’re new to email marketing and unfamiliar with all the capabilities and tools your ESP has to offer. Mistakes are easy to make if you’re learning by trial and error,
You’ve lost count of how many times you’ve started a blog. You stare at the white space on your computer screen, waiting for inspiration… …but nothing comes. You know content creation is key to a successful digital marketing strategy. But maintaining a blog is hard work, especially for small businesses
Video marketing is booming. According to Wyzowl’s 2021 State of Video Marketing report, “86% of businesses use video as a marketing tool,” and “87% of video marketers reported that video gives them a positive return on investment.” Video can be a powerful marketing tool, but you can't overlook its complement:
What marketing channel does your e-commerce business rely on most for sales? Social media? Search engine optimization? The occasional promotional email? Or do you mostly depend on in-store purchases for revenue? You have an online presence, but it’s only that — a presence. We know automated email marketing can feel
We know what you’re thinking — using funky marketing illustrations is a big risk. Obviously, we’re fans. We create quirky, colorful illustrations every week for our Monday Marketing blogs. If you’re not convinced, today’s blog presents the case for why illustrations (especially funky ones!) are effective. But first, we need
