Does creating content for your business ever feel like treading water? Do you feel aimless or lost, like you’re repeating yourself without any direction or fresh ideas? Then you could probably use a marketing calendar. A marketing or promotional calendar is a tool that helps you plan all your marketing
You’ve probably checked out a Facebook ad recently, if for no other reason than because it had “FREE” in the headline. Facebook advertising is booming, especially since organic reach for businesses has declined. According to Facebook, 3 million businesses are advertising on the platform. With the highest number of users
When your business experiences big and exciting changes, you want to tell the world. Maybe you’re expanding to a new area, your company won an award, or you added an exciting,well-known hire to your team. Whatever newsworthy event you’re celebrating, you want to share it—and the best way to do
Social media is an essential component of your digital marketing strategy. Like all elements of your business, a good social media presence requires time and investment. But when you’re a small business owner or solopreneur, you don’t have much extra time and money to spend on social media. Fortunately, you
We’ve all been there—a Facebook ad presents us with a free download we can’t refuse. All we have to provide (usually!) is our name and email address. That free download you received is called a “lead magnet” or “lead generator.” But that Facebook ad wasn’t free for the business promoting
Holidays are some of the most important considerations you can keep in mind when building your promotional calendar. We’ve covered in past blog posts here and here 15 key holidays that marketers should celebrate—but what about nonprofit marketers? After all, it doesn’t make much sense to promote a nonprofit on
Asking for money makes most of us squirm in our seats. The opposite is also true: people asking for our money makes us uncomfortable, too. So we sympathize with your hesitancy to ask donors for money to fund your nonprofit organization. You’d rather tell stories about how the lives of
Let’s play a game of spot-the-difference: “It’s perfectly normal to have strong feelings about punctuation,” said the Sigl copywriter. "It's perfectly normal to have strong feelings about punctuation," said the Sigl copywriter. See what makes those two sentences different? Congratulations! You might have what it takes to be a copyeditor.
When you think about a paragraph, what do you picture? Is it a long, unreadable block of text? Your high school English teacher teaching you where to put a thesis statement? Or maybe you’re so busy that you hardly have time to read anything longer than a tweet. Love them
When building your promotional calendar, you should consider which holidays are most relevant to your business. Holidays are a great tool for marketing because they’re predetermined events that almost everyone in your audience will recognize. Looking for a reason to hold a flash sale or promote a certain part of
