Since you have a working knowledge of the various social platforms at your disposal, you need to be prepared to make the most of them! Here are our 7 tips for maximizing your videos on social media: 1) Select the correct platform to reach your audience. Facebook: The Facebook audience is
When you're ready to market your business, you want to be sure that you're using the most effective tactics available. Does that mean using organic marketing or paid marketing? Understanding the difference between organic and paid marketing can make it easier to reach your overall marketing goals as well as
With competition higher than ever, it's important for your businesses to stand out from the competition! Branding is a marketing strategy that can help your businesses do just that! Some popular examples of brands you recognize are the McDonald's arches, the infamous Nike Swoosh, and the Nike slogan "Just Do
Since you’ve been in the business world for some time, you’ve likely heard the terms B2B marketing and B2C marketing, but what exactly do they each mean? What key features differentiate the two and what are the best practices for these types of marketing? Don’t worry if you don’t know
The term “marketing” encompasses a broad sphere of ideologies– so broad that misinformation about marketing sometimes sounds like it could actually be fact. It's not uncommon for individuals, even those with experience and within the profession, to hold a few viewpoints that don’t accurately line up with marketing truths. Maintaining
Over the past few months, we’ve been busy creating video content for some of our amazing clients! More and more businesses are realizing the value of video for marketing their products and services because it’s in the numbers – videos perform better and get more engagement than other types of
When it comes to marketing metrics, there's always something new to track and some new information that you need to check up on. Deciding which marketing metrics are critical for your business may take more effort than you ever expected! By knowing which marketing metrics are most critical for your
What is PPC Advertising? What About SEM? Pay-per-click (PPC) refers to an advertising model centered around the online market. An advertiser pays a fee each time one of their ads is clicked by somebody browsing a website. PPC advertising gives businesses the opportunity to pay for traffic directly to their
43% of customers spend more money on brands that they trust and have become loyal to. A good branding strategy can increase your customer retention rates, which in turn can increase your ROI. In fact, increasing your customer retention rate by just 2% can lower your costs by 10%. In
77% of marketers say that branding is critical to future growth. How you brand yourself will shape the way consumers view you and define your company’s place in the industry. It's crucial to set aside some time to create a solid branding strategy, so you can get ahead of the
