Coming up with blog post ideas can be difficult and time-consuming. You have plenty of insider knowledge about your industry, and tips and tricks that your audience would value. But if you’re not a professional writer, you might have trouble putting those ideas into easily digestible blog posts.
Luckily for you, blogging doesn’t have to be hard. We’re sharing 23 ideas you can use to write your own blog posts. Most of these ideas can be used for multiple posts across almost any niche—just fill in the details to match your industry, services, and products.
These blog post formats work. Take a peek at your competitors’ websites (or even our Sigl Creative blog) and you’ll see tons of examples like the ones we’re listing below.
1. A Beginner’s Guide to Your Industry
Write a blog post introducing new customers to your industry. You can take this opportunity to define common terms or acronyms, clear up misconceptions, and teach readers the basics of your field. This blog post (or series of posts) should contain the most basic information anyone needs before they use your products or services.
2. Niche Industry Topic 101
This style of blog post is a little more specific than the Beginner’s Guide. Select a topic within your industry that the average reader might not be familiar with. Explain the subject in layman’s terms, breaking it down into its simplest parts.
If you do a series of “101” blog posts, you can eventually collect them into an ebook or lead-generating PDF!
3. How to Do a Thing in ## Easy Steps
Numbered lists are fantastic for blog posts. Lists break down your subject into short sections, and numbers are eye-catching in a sea of text. Write how-tos about using and caring for your products or tasks your audience may need assistance with. When you provide your readers with useful information, you’ll get more traffic on your website and establish yourself as an authority.
4. ## Ways to Improve Your X
Instead of a how-to, this blog post lays out several ways your readers can improve their lives. People love “life-hacks.” Think of activities your ideal customer probably engages in, problems they regularly encounter, and ways you can help them.
Here are some examples:
- 5 Ways to Grow Your Email List
- 3 Tips for Improving Your Headphone Sound Quality
- 11 Ideas to Help You Liven Up Your Home Office
- 4 Ways to Increase Your Tomato Crop Yield
5. Weekly/Monthly/Quarterly Industry News Roundup
Curate a blog post by rounding up the latest news in your industry. If you work in a fast-paced field with constantly changing tech and regulations, you can do these blog posts more often. Slower industries may only need a news round-up every few months.
6. ## Things You Need to Succeed at X
Think of your ideal customer. What is something they want to succeed at? What are their personal or professional goals? And what are some products, services, or pieces of advice that could help them achieve those goals?
Your blog post might look like one of these:
- 3 Things Every Great Writer Needs
- Top 5 Things You Need to Start a Garden
- 4 Must-Have Products Before You Learn Guitar
7. Interview With an Expert
Sit down with an expert in your industry and ask them questions your audience would be interested in. Bonus points if the expert is a well-known influencer who your audience follows for advice or inspiration.
8. ## Best Products for X
Round up a list of your favorite products or programs that you think your audience could benefit from. Write a short review for each product explaining why you love it and how it helps you in your business.
9. How X Can Change Your Life (a Success Story)
Think about your best clients and customers. Do they have compelling success stories you could share? With their permission, write their story in a blog post. Try to get direct quotes from the customer if you can so the story feels more genuine. Use their experience as an inspirational story, an example of the possible benefits of doing business with you.
10. Pieces of Industry Advice from the Experts
Curate a blog post by collecting advice and quotes from your industry’s most trusted voices. Be sure to specify where you’re pulling your quotes from, and always include links to the original sources.
11. Debunking an Industry Myth
Are there common misconceptions and myths people have about your industry? Your blog is one place you can set the record straight. The title of your blog post should pose a question, drawing curious readers in.
12. ## Common Mistakes People Make When Doing X
What are the most common mistakes you see people make when they use your products or try to do something in your industry? Write about those mistakes, offer helpful advice for how to improve, and try to keep a gentle, understanding tone. After all, your audience doesn’t have the expert background you do.
13. Ask a Question Speculating About the Future
This style of blog post is your chance to speculate. Is X the Future of the Industry? Will X Ever Replace Y? What Will Industry Look Like in 2042? Do some research to see what other experts are saying, and add your own ideas to the conversation.
14. The Case Study
Think about some of the most interesting clients or customers you’ve had. Your experiences with those clients probably taught you some valuable lessons about your industry. Using pseudonyms to protect your customers’ identities if necessary, write about a specific experience with a client and what you (and your readers) can learn from them.
15. FAQs
The next time a customer asks you a question, consider turning it into the basis of a blog post—especially if it’s a question you receive often. You can also refer to the most common Google searches related to your business.
Consider titles like these:
- Do I Really Need X?
- How Should I Take Care of My X?
- I Have X. Do I Really Need Y?
16. Industry Event Wrap-Up
When you attend an event or convention for your industry, turn it into a blog post. Write about your favorite speakers, the most interesting ideas discussed, and what this event signifies for your industry. Include photos to help your readers feel more connected to the event.
17. ## Favorite Industry Blogs / Email Newsletters / YouTube Channels
What blogs and YouTube channels do you follow to keep up with your industry’s news? What emails do you look forward to reading when they hit your inbox? Make a list of your favorites and share it with your readers. This list is a chance for you to talk about expert-level resources, as opposed to the beginner-level resources your audience probably uses.
18. X vs. Y: What’s the Difference?
Think of two similar topics, products, or services in your industry. Write a blog post detailing the differences and similarities between them and why someone might choose one over the other.
19. ## Things Every Product User Should Know
What do you wish your customers knew before they purchased and used your products? Write it down in the form of a numbered list and publish it on your blog.
20. ## Industry Stats for the Current Year
Make a list of interesting and current statistics about your industry. Always cite your sources and include links to the originals. You can offer some commentary about the stats if you want, or you can let your readers draw their own conclusions.
21. End of the Year Roundup
Curate a list of your favorite blog posts, products releases, events, and resources from the year. Write a short review of each item and why it’s important to you. Publish it in December, when most people are reflecting on the past year.
22. Guest Blog Post
Invite a fellow industry expert to write a blog post for you. Guest posts add a splash of variety to your blog, and they give you a break from writing. Be sure to credit your guest blogger, and make it abundantly clear to your readers that this is not your content.
23. Behind the Scenes / Meet the Blogger
Give your readers a peek behind the curtain. Write about some of the behind-the-scenes happenings at your business or your personal life. Try writing a “day in the life” diary that gives an honest depiction of owning a business, or a tour of your desk or office. Use blog posts like this sparingly, but don’t be afraid to get vulnerable with your audience. They’ll appreciate seeing that you’re human and not a faceless blogger.
Still feeling overwhelmed by the thought of maintaining your business’s blog? Schedule a call with Sigl Creative, and let us give you a hand. Our team of expert copywriters will write thoughtful, interesting blog posts that will increase traffic to your website and establish you as an authority in your industry.
