Why Videos Work:
Videos Catch The Eye
Your customers are scrolling… scrolling… scrolling… until their eye catches a video. In a sea of still photos, videos capture your customers’ attention so that they linger and learn more about your brand.
Videos Save Brain Power
Thinking costs mental energy, and your customers are tired. They don’t want to decipher a picture and a post, so they scroll on by. Videos let the viewer passively absorb information without using their reserve of brain power.
Videos Tell A Story
Humans love stories. Our brains use stories to make sense of our lives, and videos tap into our fundamental need to connect with the stories of others. With the right video content, your customers will invite your business into their story.
