How to Write a Killer Blog and Generate Leads

You’ve lost count of how many times you’ve started a blog. You stare at the white space on your computer screen, waiting for inspiration… …but nothing comes. You know content creation is key to a successful digital marketing strategy. But maintaining a blog is hard work, especially for small businesses and “solopreneurs.” Today we’re giving […]

The Case for Funky Marketing Illustrations

We know what you’re thinking — using funky marketing illustrations is a big risk. Obviously, we’re fans. We create quirky, colorful illustrations every week for our Monday Marketing blogs. If you’re not convinced, today’s blog presents the case for why illustrations (especially funky ones!) are effective.  But first, we need to talk about “imperfect” design. […]

Your Step-by-Step Guide to Consistent Branding

You see an ad for a furniture store on Facebook. You’ve been shopping for furniture so you stop scrolling because the ad’s clever copy, high-quality photos, and special offer catch your eye. You decide to click on the ad and visit the store’s website.  But the Ecommerce site looks nothing like the ad. The logo […]

Hook, Story, Offer: Your Framework for Marketing Success

You have a great product or service … but the world isn’t noticing. You’ve tried clarifying your message, using catchy copy, overhauling your website, and spending more money on paid advertising. So why aren’t you seeing a return on your investment in digital marketing? You’re probably missing one (or all three!) of these pieces — […]

Your Word-Of-Mouth Marketing Strategy

If you’re a service company with a small advertising budget, discouragement can set in when you’re unsure about other ways to increase brand awareness. We understand — we’re a service company too. We’re obviously passionate about digital marketing, but we’ll be honest with you: Even with all of the technological advancements in advertising, word-of-mouth marketing […]

Write Copy That Saves Calories (Yes, You Read That Right)

Too many commas. Adjectives and adverbs too far away from the words they’re describing. Unnecessary terms and unfamiliar jargon… You know what it’s like to reread a sentence several times because you can’t understand what the writer is telling you. In Building a StoryBrand, Donald Miller wrote about marketing, “The key is to make your […]

Win Over Your Prospects with Testimonials

Are testimonials an afterthought in your digital marketing strategy? It’s time to move them up your marketing to-do list because they’re powerful. Testimonials on your website and other digital marketing platforms greatly increase conversion rates. In 2020, 79% of consumers also said they trusted online reviews as much as personal recommendations from friends or family. […]

Stories: Your Missing Piece for Social Media Success

Social media is constantly changing. We know keeping up with the trends is hard work, but it’s time to add Stories to your digital marketing strategy. “You mean I have to learn how to produce more content?” We know that’s what you’re asking, but let us explain. Snapchat was the first social media company to […]

Dear Church: You Need a Customer Journey Too

“Are You Sure We Need This?” We get it — you don’t want to waste your time. You’re busy with ministry and only want to spend time and energy on projects that matter in the long run. But we promise that a Customer Journey is one of the most valuable tools you can harness. It […]

3-Step Copywriting Makeover

Copywriting is the underrated MVP of marketing. It’s the teammate who wins the championship but doesn’t get the interview. It’s the actor who shows up in every major movie but never wins an Emmy. It’s the drummer who kills it in every song but is never front and center in the album photo.  Copywriting fuels […]