Have you ever been browsing online when a great deal really catches your eye? “Take 25% off your first order!” in exchange for just your email address. Type in your email and BAM – you have just entered a marketing funnel! Although it seems like a really simple system, marketing
With competition higher than ever, it's important for your businesses to stand out from the competition! Branding is a marketing strategy that can help your businesses do just that! Some popular examples of brands you recognize are the McDonald's arches, the infamous Nike Swoosh, and the Nike slogan "Just Do
43% of customers spend more money on brands that they trust and have become loyal to. A good branding strategy can increase your customer retention rates, which in turn can increase your ROI. In fact, increasing your customer retention rate by just 2% can lower your costs by 10%. In
