On a recent trip out of town, I decided I was overdue for a haircut. I got on Yelp and found the nearest salon with good reviews, called them up & managed to get a same-day appointment. When I arrived, I was greeted by name – they extended a glass
Check out some of the latest videos we've had the pleasure to produce for our INCREDIBLE clients! Up first is a square video advertisement we put together for one of our newest clients – Uncommon Threads Chef Apparel! They've already seen how promoting content like this video on Facebook and
Social media offers an effective marketing catalyst that most small businesses are already using. We're HUGE believers in paid social media advertising. There's just no other form of advertising that lets you hone your audience so specifically, and tailor your message to suit them. And amazingly, you don't have to spend THAT
Most business owners know that few social media platforms can match Facebook when it comes to reaching potential customers. With 2.2 billion users, or one in every three humans, using the site, Facebook is one of the biggest marketplaces the world has ever seen. The potential is huge! Yet many company owners struggle
Why is sales copy important? Advancements in technology have revolutionized the marketing industry. Not only are consumers faced with millions of choices they never had before, they also have far shorter attention spans. How then are you supposed to engage your target customer base in the deafening cacophony of this
Do you need a website, a landing page, or both? What is the difference between the two, and which one is better? If you are a business owner or entrepreneur, you've probably already spent a lot of time and energy on your website, a must-have in today's increasingly internet-dominated economy…right?
GDPR. Have you heard those 4 little letters swirling around lately? If you’re like me, you initially brushed it off believing it wouldn’t really affect you too much. I don’t currently do business in the EU, and that’s where the regulation is enforced. Yet, I decided to do a little
When someone signs up for your email list, that is the best time to send them an email. They have just asked you to communicate with them so they’ll be looking for your name in their inbox! So what should you send them? It’s important to be strategic about how
My last blog was all about 1 thing: email = revenue. While the outcome of effective email marketing is undoubtedly increased income, the purpose of email marketing isn't making more money. The purpose of sending email is to deepen your relationship with your customers (or potential customers). You want to
External vs. Internal Problems Do you ever feel like your marketing copy just isn't connecting with your target audience? When you provide an awesome product or service, you'd think that just explaining the benefits would convince new customers to jump on board. But, as you may have figured out, it's
