If your email marketing strategy is up and running, but your open and click rates aren’t looking too hot, this blog is for you! You know you’re competing with other brands in their inbox, but you aren’t sure how to get your subscribers to open and read your emails. Digital
In a sea of ever-changing algorithms and scrolling newsfeeds, how do you capture real, meaningful attention? You have a few options. Whether its social media marketing, email campaigns, or bolstering your SEO capabilities, there are certain tricks of the trade that will boost your overall marketing ROI and get long-term
Have you ever been frustrated by the amount of work required to market your business in the digital world? Sometimes digital marketing can feel like a can of worms you wish you hadn’t opened. There is a lot of depth in the online world because literally everything is connected. It
For many small businesses, managing and implementing successful marketing strategies can be an overwhelming process that quickly eats up all of your time. Fortunately, marketing automation can help you to streamline your marketing processes and boost the overall success of your marketing strategies. It’s likely that you have been hearing
GDPR. Have you heard those 4 little letters swirling around lately? If you’re like me, you initially brushed it off believing it wouldn’t really affect you too much. I don’t currently do business in the EU, and that’s where the regulation is enforced. Yet, I decided to do a little
I hope you're in an awesome mood…'cause I'm about to lay some truth on you. You ready? The truth is: no one really cares about your business. The same is true even if you run a charity organization or minister in a church. People don't really care how great your product or
When someone signs up for your email list, that is the best time to send them an email. They have just asked you to communicate with them so they’ll be looking for your name in their inbox! So what should you send them? It’s important to be strategic about how
My last blog was all about 1 thing: email = revenue. While the outcome of effective email marketing is undoubtedly increased income, the purpose of email marketing isn't making more money. The purpose of sending email is to deepen your relationship with your customers (or potential customers). You want to
