Transparency = Trust In our age of information overload, we can look up anything we want in a split second. As consumers, this has made us more skeptical and diligent as we choose about which businesses to trust and follow. In response, your business needs to create clear and honest
The worldwide pandemic certainly ushered in the new year in with a bang. Many companies and non profits alike found themselves struggling to stay afloat under forced lockdowns, while others have thrived as communication and commerce went digital. Wherever you fall in between, your company or nonprofit has no choice but
Sometimes staring at all that raw footage can be paralyzing. Work through these 10 priorities to come out on the other side with a beautiful video: 1. Work on color correction. 2. Edit your audio. 3. Choose your aspect ratio. 4. Start with an action shot. 5. Decide if you
Don’t let all that prep work go to waste – use these tips to make the most out of your production day: Choose one lighting and stick to it. Determine if you’re using natural lighting or studio lighting. Keep your choice consistent throughout all of your setting, or the difference
Use our video pre-production checklist to avoid rushed projects and failed campaigns: 1. Define your audience. 2. Finalize your script. 3. Create storyboards and shot lists. 4. Figure out your budget and stick to it! 5. Find the right crew. 6. Scout your locations. 7. Choose your gear. 8. Get
New projects create energy and excitement, and your team may want to jump right in and start creating. But first, ask these 3 crucial questions to avoid wasting energy on a project that falls flat: 1. What’s the goal? Think about the current state of your company and where you
Rebranding gives you a fresh face and voice that shows off your company and attracts your ideal customer. If you’re in one of these predicaments, it’s time to rebrand: 1. You’ve outgrown your old brand. If your business has expanded beyond its original scope, your brand needs to catch up
A new decade means new marketing trends! Here’s what you can expect for 2020: 1. Video Marketing Videos have taken social media by storm, so video marketing is a MUST if your company’s going to catch any attention. 2. Featured Snippets (a.k.a. Position Zero) For a chance at this covered
Giving away free swag can actually bring in good money for your business! How: We all love free swag! And we’re likely to use promotional products as long as we think they’re useful, relevant to us, and thoughtfully designed. Every time someone sees your branded item, they’ll be reminded of
You can’t go wrong following these 4 guidelines: Use gifs to grab attention. With the influx of promotional emails during the holidays, your emails MUST pop or they’ll get drowned out. Even a simple flashing gif catches the eye substantially more than a still image. Just be sure to keep
