Your brand new product or service is finally ready! You’ve worked hard to craft it and now it’s time to promote it. Maybe you even have a vague idea for how you’ll promote it. But the actions you need to take to do so are unclear to you.  If the

You’ve been anxiously waiting for a specific email. You keep refreshing your inbox, but it just isn’t showing up. After your umpteenth refresh, you check your spam folder. And there it is — the email you’ve been waiting for was in your spam folder the whole time.  If you’ve ever

Let’s play a quick guessing game. Do you immediately recognize the brand that goes in the blank when you read this statement?   “Get _____. You can save money and be better protected from mayhem — like me.”  That’s right: it’s Allstate.  We all know and love Mayhem, the personification of

A Google search for digital marketing strategies can be overwhelming:  “You should be posting on social media every single day.”  “Email. Email. Email!” “You should be live-streaming and posting Stories.” “You should be interacting with your followers daily.” “Did we mention EMAIL?”  The “should’s” for digital marketing seem too demanding before

This meme made the rounds online in late September. If you’re like our team, some days you still feel like you’re processing 2020, especially when it comes to digital marketing. The digital world is constantly changing, and the pandemic accelerated its evolution.  But 2022 isn’t waiting for us — the

Last week we shared 3 essentials for a marketing presentation that sells.  Need a refresher? Here they are: #1 Ask your audience to believe one thing. #2 State and agitate the problem. #3 Tell your audience how your solution will change their future — for the better. We were just

You’ve sat through boring sales presentations: they present a lot of interesting data points but don’t convince you to invest. Maybe you didn’t catch all of the presentation because you were trying to read too many words on too many slides. The offer was confusing, and the main idea was

Let’s start by stating the obvious: digital marketing efforts ramp up during the holiday season.  Maybe your creative juices for marketing are already zapped. But you have catchy copy to write for Christmas promotions. You’re unsure how to make your holiday deals stand out from the rest. You haven’t even

You’re tired of telemarketers calling your cell phone, right? Maybe you’ve taken proactive steps to block these calls, but somehow your phone still rings with more irrelevant telemarketing calls than rings from friends and family. Or you’ve given up altogether and don’t even answer unknown callers. Cold email marketing can

According to RevLocal, YouTube videos now reach “more people than any cable TV network in the US.” YouTube is also one of the largest search engines on the Internet — second only to Google. In an article republished by Forbes, The Product Company CEO Josh Fechter said, “The key for