Don’t let all that prep work go to waste – use these tips to make the most out of your production day: Choose one lighting and stick to it. Determine if you’re using natural lighting or studio lighting. Keep your choice consistent throughout all of your setting, or the difference

Use our video pre-production checklist to avoid rushed projects and failed campaigns: 1. Define your audience. 2. Finalize your script. 3. Create storyboards and shot lists. 4. Figure out your budget and stick to it! 5. Find the right crew. 6. Scout your locations. 7. Choose your gear. 8. Get

New projects create energy and excitement, and your team may want to jump right in and start creating. But first, ask these 3 crucial questions to avoid wasting energy on a project that falls flat: 1. What’s the goal? Think about the current state of your company and where you

Rebranding gives you a fresh face and voice that shows off your company and attracts your ideal customer. If you’re in one of these predicaments, it’s time to rebrand: 1. You’ve outgrown your old brand. If your business has expanded beyond its original scope, your brand needs to catch up

A new decade means new marketing trends! Here’s what you can expect for 2020: 1. Video Marketing Videos have taken social media by storm, so video marketing is a MUST if your company’s going to catch any attention. 2. Featured Snippets (a.k.a. Position Zero) For a chance at this covered

Giving away free swag can actually bring in good money for your business! How: We all love free swag! And we’re likely to use promotional products as long as we think they’re useful, relevant to us, and thoughtfully designed. Every time someone sees your branded item, they’ll be reminded of

You can’t go wrong following these 4 guidelines: Use gifs to grab attention. With the influx of promotional emails during the holidays, your emails MUST pop or they’ll get drowned out. Even a simple flashing gif catches the eye substantially more than a still image. Just be sure to keep

Here’s How to Make an Amazing Holiday Plan: A Big-Deal Offer You need at least one major offer, but it’s best to have two to three. Customers expect the biggest sales during the holidays, so this is not the time to skimp! A Warm Audience Up to 90% of traffic

Here’s Our 4 Social Media Tips: Use Geotags Tag the location of the customers you’re reaching, whether that’s your whole city or a certain neighborhood. Consider offering an incentive for your clients to tag your company’s location as well. Use Local Hashtags Search your city’s name on Instagram to see

Here’s Our Top 3 Facebook Targeting Tips: Area Targeting With Facebook ads, you can get as local as you want. Tailor your audience by region, city, zip code, or even specific streets. Interest Targeting Ever feel like Facebook knows exactly what you want to buy? That’s because Facebook ads can