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why does video work - man looking at camera

Why Does Video Marketing Work?

Over the past few months, we’ve been busy creating video content for some of our amazing clients! More and more businesses are realizing the value of video for marketing their products and services because it’s in the numbers – videos perform better and get more engagement than other types of

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marketing metrics need to track - phone metrics

7 Marketing Metrics You Need to Track!

When it comes to marketing metrics, there’s always something new to track and some new information that you need to check up on. Deciding which marketing metrics are critical for your business may take more effort than you ever expected! By knowing which marketing metrics are most critical for your

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looking at analytical data on laptop

Crafting a Successful PPC Campaign

What is PPC Advertising? What About SEM? Pay-per-click (PPC) refers to an advertising model centered around the online market. An advertiser pays a fee each time one of their ads is clicked by somebody browsing a website. PPC advertising gives businesses the opportunity to pay for traffic directly to their

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optimize and refine brand

How to Optimize & Refine Your Brand

43% of customers spend more money on brands that they trust and have become loyal to. A good branding strategy can increase your customer retention rates, which in turn can increase your ROI. In fact, increasing your customer retention rate by just 2% can lower your costs by 10%. In

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tips to build brand - writing in book

Tips to Build Your Brand

77% of marketers say that branding is critical to future growth. How you brand yourself will shape the way consumers view you and define your company’s place in the industry. It’s crucial to set aside some time to create a solid branding strategy, so you can get ahead of the

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marketing basics - creating marketing funnel

Marketing Basics to Jumpstart Your Small Business

It can be hard to pin down an exact definition of marketing, but people generally think of it as the promotional aspect of their business. In reality, marketing is much more than just a promotional technique or strategy – it is a link between you and your customers! Marketing is

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marketing automation - planning on whiteboard

The Pros & Cons of Automating Your Marketing

For many small businesses, managing and implementing successful marketing strategies can be an overwhelming process that quickly eats up all of your time. Fortunately, marketing automation can help you to streamline your marketing processes and boost the overall success of your marketing strategies. It’s likely that you have been hearing

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SEO Basics: How to Rank Higher in Search Results for FREE

Search Engine Optimization (SEO) is the process of increasing the amount of traffic your website receives through search engine results. It is a great tool to organically increase your rankings in search results – now who wouldn’t want to rank higher for FREE? Integrating keywords relevant to your website and

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Google Ads 101: Evaluating Performance

You’ve made it through the set-up process and launched your Google Ads – congrats! Once your ads have been running for a few weeks (I recommend waiting 3-4 weeks), it’s time to do a check-up. When you log into Google Ads, you’ll see charts and graphs and lots of numbers

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Google Ads 101: Mobile Optimization

More and more people are relying on mobile devices for everyday internet access – over 50% of website traffic is on mobile devices! A majority of Google searches are now on mobile phones and tablets, too. With a growing number of people opting for mobile viewing over desktop, optimizing your

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