You’ve heard us preach it over and over — your customer is the hero of your story. So you’ve changed your writing up a bit. You’ve started more sentences with ”you” than “we”. You’ve tried to focus on the problems of your customer more than the qualifications of your company.
Copywriting is the underrated MVP of marketing. It’s the teammate who wins the championship but doesn’t get the interview. It’s the actor who shows up in every major movie but never wins an Emmy. It’s the drummer who kills it in every song but is never front and center in
The pandemic has changed a lot of things this year, but one of the greatest things it’s changed is everyone’s online presence. Now more than ever, people have turned to the internet and social media for content and connection. While they’re connecting with friends and looking for entertainment, they’re probably
The world around us is constantly changing and evolving, so the way we market needs to change and evolve along with it. As marketing strives to remain relevant in a changing world, you can help your business thrive in 2021 by prioritizing these 5 Marketing Musts: Get Digital If the
Interested in the marketing field? Great! We’re psyched for you, because we know how much fun it is to help companies present their passion to the world. But something might be standing in your way: the dreaded resume. Ok, we’re being dramatic. Resumes can actually be a lot of fun
Why Repackaging Content will Save you Time and Money In the life of an online business-owner, content creation is king. It’s the meat and potatoes of your business strategy. After all, with no content, you have nothing to market. Staying fresh and relevant in search engines and in your customers’ minds
Whether you’re starting a business or looking to grow, your marketing strategy is half the battle. A 2019 study showed that marketers who had a documented strategy for their company were 313% more likely to see success. That’s a number so big it may not even seem real — but
The recent pandemic has been a life-changer. Wearing masks and social distancing have become the new norm. But there’s a silver lining to this dark cloud: we are becoming a more virtual society. Now, we know there are downsides to this fact, but the Church has already noticed some benefits.
What is A Customer Journey, And Is It Worth My Time? We get it. You're busy running your company or ministry and only want to spend time on marketing efforts that make a difference. Well, we promise that creating a Customer Journey is worth the time and effort because you're
Branding plays one of the biggest roles in how your business is perceived and, therefore, its success. As your business grows and evolves, so should your branding. You’ve put in many hours of hard work to promote your products and services and build your credibility. By rebranding, you demonstrate how
