Are testimonials an afterthought in your digital marketing strategy? It’s time to move them up your marketing to-do list because they’re powerful. Testimonials on your website and other digital marketing platforms greatly increase conversion rates. In 2020, 79% of consumers also said they trusted online reviews as much as personal
Social media is constantly changing. We know keeping up with the trends is hard work, but it’s time to add Stories to your digital marketing strategy. “You mean I have to learn how to produce more content?” We know that’s what you’re asking, but let us explain. Snapchat was the
Your bottom line is better than ever, but team morale is low. Your coworkers have lost their zeal and do the minimum required of them. The team isn’t communicating very well, and everyone’s on edge. Your mind jumps to spending money on a leadership training program, books about teamwork, a
Google’s latest algorithm rolls out in May, and it will affect your search rankings… unless you have a user-friendly website. Unsure about where to start? We promised you last week we’d share some ways to get your site ready for Google’s update, and we’re keeping our promise. What exactly will
Remember that amazing marketing strategy you created for 2020 before the pandemic began? The one you threw out the window on March 13, 2020 when the world shut down? We do too. 2020 threw us all for a loop, and we learned to hold our plans (including our annual marketing
If your email marketing strategy is up and running, but your open and click rates aren’t looking too hot, this blog is for you! You know you’re competing with other brands in their inbox, but you aren’t sure how to get your subscribers to open and read your emails. Digital
We get it. Scheduling social media posts sounds like it requires a lot of time you just don’t have. We won’t lie: it does take time to learn how to schedule posts and plan out your content. But you’ll actually have more time and energy to grow your business once
It’s 2:00 p.m. on a Thursday. You’re still in your pajama pants. You’ve barely touched the multiple to-do lists peppered across your desk. And you’re still frustrated about last night. A client contacted you after business hours about urgent changes to a project that “shouldn’t take long.” We know it
“Are You Sure We Need This?” We get it — you don’t want to waste your time. You’re busy with ministry and only want to spend time and energy on projects that matter in the long run. But we promise that a Customer Journey is one of the most valuable
You’ve heard us preach it over and over — your customer is the hero of your story. So you’ve changed your writing up a bit. You’ve started more sentences with ”you” than “we”. You’ve tried to focus on the problems of your customer more than the qualifications of your company.
