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Top 7 Holidays You Should Celebrate to Promote Your Business

Holidays are critical to most marketing strategies. When you’re building your promotional calendar, holidays are built-in events that you can count on every year. Holidays give you something relevant to include in your messaging, and they add a sense of urgency. When the holiday is over, your promotion will be

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What Does Your Blog Have In Common With the Smithsonian?

Content creation for digital marketing can take a long time. As a content creator, you have the difficult task of writing, editing, designing, and distributing interesting and relevant content to your audience on a regular basis. That’s a pretty tall order, especially if you’re a one-man (or woman) marketing department.

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Is AI the Future of Copywriting?

What could be more “human” than the written word? People have been using words to communicate and preserve ideas for millennia. Storytelling is part of who we are as a species. There’s no way a machine could ever replicate humanity’s skill with written language. Right? AI-generated language has made huge

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8 Ways to Make Your Blog Go the Extra Mile

Maintaining a blog for your business is no small task. You have to brainstorm, research, write, edit, and format your posts. If you plan on using photos, graphics, or GIFs to illustrate your posts, that takes even more time and effort. Your time is a precious resource. So how can

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Inflated Open Rates? Here’s One Explanation 

Open rate is one of the most important metrics you have in email marketing. It’s how you gauge metrics like which emails most interest your audience and what subject lines work best. According to HubSpot, a healthy email open rate was between 20–30% in 2020, depending on your industry.  But

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SMS Marketing 101: 6 Essentials for Getting Started

A text message with good news can change your whole day for the better. Imagine it’s a Tuesday. You’re drowning with work, and you’re already thinking about all the errands you have to run this weekend. Checking your email is the last thing on your mind.  Then your phone buzzes.

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A Beginner’s Guide to #Hashtags

Hashtags. They’ve been everywhere for the last decade, moving from social media platforms like Twitter, Facebook, TikTok, and Instagram to movie titles, headlines, and everyday speech.  Hashtags are incredibly useful tools for grouping and sharing common ideas on social media. They help you organize your online content, filter content you’d

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Improve Your Workflow with These Desk Stretches

It’s 2:21 p.m. on a Wednesday afternoon, and your body’s feeling it. Your shoulders ache from slumping over your keyboard. Your neck is stiff, and your wrists are tired from typing. Your legs are numb from sitting with them crossed all morning — not to mention your lack of creativity,

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5 Strategies for Increasing Your Store Traffic

Shopping in 2022 looks very different from how it did 20, 10, or even 5 years ago. Brick-and-mortar stores have to compete with online shopping, and customers are used to the convenience of shopping from home. Ecommerce, free shipping, and same-day delivery have revolutionized the way most people shop. Some

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The Power of the P.S.

Whether you’ve written an email, letter, blog post, or landing page, most of your readers won’t read the whole thing—no matter how well you write. 99% of the time, your readers aren’t reading every single word on the page. Most of your readers skim it. After they scan the page

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