It seems like everyone has a blog these days – businesses, nonprofits, that friend from college. You might feel like you have nothing new to say because the Internet is saturated with them. Others think blogging is dead or on its way out. Podcasts, YouTube, TikTok, and other forms of
Remember our mantra at Sigl Creative? “Email = Revenue.” Email marketing is crucial to your online marketing strategy. Emails help you reach potential buyers and strengthen your relationships with existing customers. But all marketing emails aren’t the same – you’ve probably noticed subtle or major differences between emails in your
ROMI — that’s the acronym for “Return on Marketing Investment.” There’s another type of ROMI that’s harder to measure but arguably more important. It’s your “Return on Marketing Integrity.” At Sigl Creative, marketing integrity is a top priority for us. We understand that integrity is more important than ever as
Picture this. It’s Taco Tuesday — your favorite day of the week. You’re scrolling through your Instagram feed and come across an ad from the new taco place in town. The food looks delicious, but it’s the way they describe it that sends you over the edge. That pop of
Your bottom line is better than ever, but team morale is low. Your coworkers have lost their zeal and do the minimum required of them. The team isn’t communicating very well, and everyone’s on edge. Your mind jumps to spending money on a leadership training program, books about teamwork, a
Last week we explained what influencer marketing is — read last week’s blog post here if you missed it! We also shared some things to consider when looking for the right online influencer to market your product or service. Maybe you have some potential influencers in mind now. Before you
If you’re a Millennial, you (or your mom!) probably remember the rise in popularity of Air Jordans, the famous basketball shoes produced by Nike exclusively for basketball legend Michael Jordan in 1984 and then released to the public in 1985. When your mom thinks about “influencer marketing,” she probably has
Your brand new product or service is finally ready! You’ve worked hard to craft it and now it’s time to promote it. Maybe you even have a vague idea for how you’ll promote it. But the actions you need to take to do so are unclear to you. If the
You’ve been anxiously waiting for a specific email. You keep refreshing your inbox, but it just isn’t showing up. After your umpteenth refresh, you check your spam folder. And there it is — the email you’ve been waiting for was in your spam folder the whole time. If you’ve ever
Let’s play a quick guessing game. Do you immediately recognize the brand that goes in the blank when you read this statement? “Get _____. You can save money and be better protected from mayhem — like me.” That’s right: it’s Allstate. We all know and love Mayhem, the personification of
