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Is Having a Blog That Important? (Spoiler – It Is!)

It seems like everyone has a blog these days – businesses, nonprofits, that friend from college. You might feel like you have nothing new to say because the Internet is saturated with them. Others think blogging is dead or on its way out. Podcasts, YouTube, TikTok, and other forms of

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3 Emails Your Business Should Be Sending

Remember our mantra at Sigl Creative? “Email = Revenue.”  Email marketing is crucial to your online marketing strategy. Emails help you reach potential buyers and strengthen your relationships with existing customers.  But all marketing emails aren’t the same – you’ve probably noticed subtle or major differences between emails in your

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Copy or Design: The Secret to What Sells

Picture this. It’s Taco Tuesday — your favorite day of the week. You’re scrolling through your Instagram feed and come across an ad from the new taco place in town. The food looks delicious, but it’s the way they describe it that sends you over the edge. That pop of

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6 Free Ways to Boost Team Morale

Your bottom line is better than ever, but team morale is low. Your coworkers have lost their zeal and do the minimum required of them. The team isn’t communicating very well, and everyone’s on edge. Your mind jumps to spending money on a leadership training program, books about teamwork, a

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5 Essentials for Your Influencer Marketing Campaign

Last week we explained what influencer marketing is — read last week’s blog post here if you missed it! We also shared some things to consider when looking for the right online influencer to market your product or service.  Maybe you have some potential influencers in mind now. Before you

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The New Influencers: Not Your Mama’s Influencer Market

If you’re a Millennial, you (or your mom!) probably remember the rise in popularity of Air Jordans, the famous basketball shoes produced by Nike exclusively for basketball legend Michael Jordan in 1984 and then released to the public in 1985.  When your mom thinks about “influencer marketing,” she probably has

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Tips and Tricks to Avoid the Spam Folder

You’ve been anxiously waiting for a specific email. You keep refreshing your inbox, but it just isn’t showing up. After your umpteenth refresh, you check your spam folder. And there it is — the email you’ve been waiting for was in your spam folder the whole time.  If you’ve ever

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Find Your (Brand) Voice in 5 Steps

Let’s play a quick guessing game. Do you immediately recognize the brand that goes in the blank when you read this statement?   “Get _____. You can save money and be better protected from mayhem — like me.”  That’s right: it’s Allstate.  We all know and love Mayhem, the personification of

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