Am I sending too many emails? Should I be emailing my customers more? What if I annoy my customers with my emails?  We hear these questions a lot.  It’s typical for business owners to be insecure about their email strategy. After all, nobody wants to be seen as annoying or

As a consumer, how often do you look at your inbox and get excited about the emails you’ve received from brands? Which emails do you actually open, and which ones do you scroll past?  When you create marketing emails, you need to think more like your consumers and less like

Have your emails gotten stale? Are your open rates, click-through rates, and other KPIs not measuring up to your goals? Are you sending out regular emails without seeing the ROI you expected?  Maybe your emails are missing a few secret ingredients—and it’s holding you back.  In today’s blog post, we’re

The world of digital marketing is constantly changing. Social media marketing, video ads, influencer culture, SMS, and other mobile strategies—keeping up with every new trend and platform can be exhausting. Compared to most other forms of digital marketing, email seems like a dinosaur. You might be tempted to write off

Does creating content for your business ever feel like treading water? Do you feel aimless or lost, like you’re repeating yourself without any direction or fresh ideas?  Then you could probably use a marketing calendar.  A marketing or promotional calendar is a tool that helps you plan all your marketing

You’ve probably checked out a Facebook ad recently, if for no other reason than because it had “FREE” in the headline.  Facebook advertising is booming, especially since organic reach for businesses has declined. According to Facebook, 3 million businesses are advertising on the platform. With the highest number of users

When your business experiences big and exciting changes, you want to tell the world. Maybe you’re expanding to a new area, your company won an award, or you added an exciting,well-known hire to your team.  Whatever newsworthy event you’re celebrating, you want to share it—and the best way to do

Social media is an essential component of your digital marketing strategy. Like all elements of your business, a good social media presence requires time and investment. But when you’re a small business owner or solopreneur, you don’t have much extra time and money to spend on social media. Fortunately, you

We’ve all been there—a Facebook ad presents us with a free download we can’t refuse.  All we have to provide (usually!) is our name and email address.  That free download you received is called a “lead magnet” or “lead generator.” But that Facebook ad wasn’t free for the business promoting

Holidays are some of the most important considerations you can keep in mind when building your promotional calendar. We’ve covered in past blog posts here and here 15 key holidays that marketers should celebrate—but what about nonprofit marketers? After all, it doesn’t make much sense to promote a nonprofit on