Hashtags have evolved from a simple way to categorize tweets into a powerful tool for digital marketing. They are essential for increasing visibility, tracking conversations, and engaging with communities across social media. But the rules of the game are always changing. What worked last year might not deliver the same
The ancient philosophers used to think everything was made up of four elements—earth, air, fire, and water. They weren’t very good at physics, but if they had been copywriters, they would have been awesome. That’s because every email, webpage, sales letter, digital ad, and social media post that has landed
Remember when we said the worst thing your copy could be is “boring?” Not too long ago, we covered 5 ways to keep your copy from becoming a bland block of text that looks more at home in an academic journal than a blog or email. Today, we’re looking at
The font you use in your communications says a lot about your brand—your target audience, your brand voice and style, your design inspirations, your aesthetic. Your font alone can give readers an idea of who you are and what you sell. Whether you intend it or not, your font adds
Think of your brand’s relationship with a customer like a love story. Your first communications with them are a first date. You continue to nurture that relationship over your subsequent emails, ads, website copy, and SMS. When you land a big sale, that’s a proposal. And a winback campaign is
Having an amazing product or service only goes so far—especially when you’re trying to convert new leads or re-engage lapsed customers. Sometimes, the strength of your brand’s products just isn’t enough. So what can you do? How do you convince leads who are on the fence to take that step
Communication is at the heart of ministry. More than just sharing sermons and teaching Bible studies, effective communication also involves keeping your congregation informed, connected, and engaged. In our digital era, one of the most potent tools you can utilize to achieve this is a well-curated weekly church newsletter. Why
Pop quiz! Pull up Google and search your business’s name. What comes up? Don’t click any links yet. Did an info card with your business’s information pop up? Do you see your address, hours of operation, and phone number? Are there any photos or reviews? Is there a call-to-action button
You may have heard of logos, pathos, and ethos, the three main strategies used in persuasive writing. Logos appeals to reason, pathos appeals to emotions, and ethos appeals to your authority. Good marketing strategies use all three in varying degrees—and there’s one tool that uses them all at the same
What if we told you that a single letter can double your response rate? Or even triple it? The right letter in the right context has the power to completely change the way your readers think about your product, making them more likely to purchase—but only if you use the
