Last week we explained what influencer marketing is — read last week’s blog post here if you missed it! We also shared some things to consider when looking for the right online influencer to market your product or service.  Maybe you have some potential influencers in mind now. Before you

If you’re a Millennial, you (or your mom!) probably remember the rise in popularity of Air Jordans, the famous basketball shoes produced by Nike exclusively for basketball legend Michael Jordan in 1984 and then released to the public in 1985.  When your mom thinks about “influencer marketing,” she probably has

Your brand new product or service is finally ready! You’ve worked hard to craft it and now it’s time to promote it. Maybe you even have a vague idea for how you’ll promote it. But the actions you need to take to do so are unclear to you.  If the

You’ve been anxiously waiting for a specific email. You keep refreshing your inbox, but it just isn’t showing up. After your umpteenth refresh, you check your spam folder. And there it is — the email you’ve been waiting for was in your spam folder the whole time.  If you’ve ever

Let’s play a quick guessing game. Do you immediately recognize the brand that goes in the blank when you read this statement?   “Get _____. You can save money and be better protected from mayhem — like me.”  That’s right: it’s Allstate.  We all know and love Mayhem, the personification of

A Google search for digital marketing strategies can be overwhelming:  “You should be posting on social media every single day.”  “Email. Email. Email!” “You should be live-streaming and posting Stories.” “You should be interacting with your followers daily.” “Did we mention EMAIL?”  The “should’s” for digital marketing seem too demanding before

This meme made the rounds online in late September. If you’re like our team, some days you still feel like you’re processing 2020, especially when it comes to digital marketing. The digital world is constantly changing, and the pandemic accelerated its evolution.  But 2022 isn’t waiting for us — the

Last week we shared 3 essentials for a marketing presentation that sells.  Need a refresher? Here they are: #1 Ask your audience to believe one thing. #2 State and agitate the problem. #3 Tell your audience how your solution will change their future — for the better. We were just

You’ve sat through boring sales presentations: they present a lot of interesting data points but don’t convince you to invest. Maybe you didn’t catch all of the presentation because you were trying to read too many words on too many slides. The offer was confusing, and the main idea was

Let’s start by stating the obvious: digital marketing efforts ramp up during the holiday season.  Maybe your creative juices for marketing are already zapped. But you have catchy copy to write for Christmas promotions. You’re unsure how to make your holiday deals stand out from the rest. You haven’t even