Asking for money makes most of us squirm in our seats. The opposite is also true: people asking for our money makes us uncomfortable, too. So we sympathize with your hesitancy to ask donors for money to fund your nonprofit organization. You’d rather tell stories about how the lives of
Let’s play a game of spot-the-difference: “It’s perfectly normal to have strong feelings about punctuation,” said the Sigl copywriter. "It's perfectly normal to have strong feelings about punctuation," said the Sigl copywriter. See what makes those two sentences different? Congratulations! You might have what it takes to be a copyeditor.
When you think about a paragraph, what do you picture? Is it a long, unreadable block of text? Your high school English teacher teaching you where to put a thesis statement? Or maybe you’re so busy that you hardly have time to read anything longer than a tweet. Love them
When building your promotional calendar, you should consider which holidays are most relevant to your business. Holidays are a great tool for marketing because they’re predetermined events that almost everyone in your audience will recognize. Looking for a reason to hold a flash sale or promote a certain part of
Coming up with blog post ideas can be difficult and time-consuming. You have plenty of insider knowledge about your industry, and tips and tricks that your audience would value. But if you’re not a professional writer, you might have trouble putting those ideas into easily digestible blog posts. Luckily for
If you keep up with the latest in digital marketing news, you might have heard talk of Google Analytics 4 buzzing around. And even if you haven’t heard about GA4, you’ve probably read that Google will stop supporting Universal Analytics in June of next year. There are a lot of
Holidays are critical to most marketing strategies. When you’re building your promotional calendar, holidays are built-in events that you can count on every year. Holidays give you something relevant to include in your messaging, and they add a sense of urgency. When the holiday is over, your promotion will be
Content creation for digital marketing can take a long time. As a content creator, you have the difficult task of writing, editing, designing, and distributing interesting and relevant content to your audience on a regular basis. That’s a pretty tall order, especially if you’re a one-man (or woman) marketing department.
What could be more “human” than the written word? People have been using words to communicate and preserve ideas for millennia. Storytelling is part of who we are as a species. There’s no way a machine could ever replicate humanity’s skill with written language. Right? AI-generated language has made huge
Maintaining a blog for your business is no small task. You have to brainstorm, research, write, edit, and format your posts. If you plan on using photos, graphics, or GIFs to illustrate your posts, that takes even more time and effort. Your time is a precious resource. So how can
